Spy or sales rep? Bond gets a Mondeo

Victor.L3IchibanM3 · 10-11-2006, 12:31 AM

The new James Bond, Daniel Craig, is not forsaking his (Ford-owned) Aston Martin, but he will also drive the new Mondeo in Casino Royale.

Ford hand-built a Mondeo earlier this year, so it could have a small part in the film, set in the Bahamas. It sounds like the car will only be on film for a few seconds, but Ford reckons hand-building a prototype is worth the exposure.

Sequences from the film will also be used in a pan-European advertising campaign linking James Bond and the new Mondeo.

It is a far cry from the 1960s when film companies were often told by British car manufacturers to go to a dealer and buy one.

Land Rover once refused to lend a Range Rover to Roger Moore in the Persuaders – how much would they pay for the privilege now?

The 2007 Mondeo range will feature many of the new technologies seen on Ford S-MAX and Galaxy, and also introduce some new features unique to the new model.

The Ford team is also determined to ensure that new Mondeo will maintain its position as the best CD car for driving quality, with superior driving dynamics, and targeting best-in-class steering, ride and handling.

A wide range of dependable Ford powertrains will be offered, from the powerful and well-proven Ford Duratorq 2.0-litre TDCi diesel and a high-performance 2.5-litre turbocharged Duratec petrol engine derived from that fitted to the new S-MAX, to efficient 1.6-litre Duratec petrol and 1.8-litre Duratorq TDCi diesel engines with outstanding fuel economy.

Full series information, technical specifications and data for the new Mondeo range will be revealed early in 2007.

"The new Mondeo Wagon we are previewing at Paris is aimed at preparing our customers for the most exciting and high quality Ford CD car we have ever delivered," concluded Joe Bakaj, Ford of Europe's Vice President of Product Development. "The finer technical details will be kept secret for a few more months, but we believe that the Paris showcar's dynamic and kinetic exterior design and stylish, spacious new interior will give a clear indication of how different the new Mondeo range will be. We can't wait to launch it!":rocks:

Victor.L3IchibanM3 · 10-11-2006, 12:32 AM

I have to say....it does look nice for a "Ford"

Too bad they dont have this car in the US

10-11-2006, 12:31 AM	#1
Victor.L3IchibanM3 Banned 262 Rep 373 Posts Drives: '06 325i,'04 RX 330,'99Corolla Join Date: Apr 2006 Location: San Jose iTrader: (0)	Spy or sales rep? Bond gets a Mondeo The new James Bond, Daniel Craig, is not forsaking his (Ford-owned) Aston Martin, but he will also drive the new Mondeo in Casino Royale. Ford hand-built a Mondeo earlier this year, so it could have a small part in the film, set in the Bahamas. It sounds like the car will only be on film for a few seconds, but Ford reckons hand-building a prototype is worth the exposure. Sequences from the film will also be used in a pan-European advertising campaign linking James Bond and the new Mondeo. It is a far cry from the 1960s when film companies were often told by British car manufacturers to go to a dealer and buy one. Land Rover once refused to lend a Range Rover to Roger Moore in the Persuaders – how much would they pay for the privilege now? The 2007 Mondeo range will feature many of the new technologies seen on Ford S-MAX and Galaxy, and also introduce some new features unique to the new model. The Ford team is also determined to ensure that new Mondeo will maintain its position as the best CD car for driving quality, with superior driving dynamics, and targeting best-in-class steering, ride and handling. A wide range of dependable Ford powertrains will be offered, from the powerful and well-proven Ford Duratorq 2.0-litre TDCi diesel and a high-performance 2.5-litre turbocharged Duratec petrol engine derived from that fitted to the new S-MAX, to efficient 1.6-litre Duratec petrol and 1.8-litre Duratorq TDCi diesel engines with outstanding fuel economy. Full series information, technical specifications and data for the new Mondeo range will be revealed early in 2007. "The new Mondeo Wagon we are previewing at Paris is aimed at preparing our customers for the most exciting and high quality Ford CD car we have ever delivered," concluded Joe Bakaj, Ford of Europe's Vice President of Product Development. "The finer technical details will be kept secret for a few more months, but we believe that the Paris showcar's dynamic and kinetic exterior design and stylish, spacious new interior will give a clear indication of how different the new Mondeo range will be. We can't wait to launch it!":rocks:
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10-11-2006, 12:32 AM	#2
Victor.L3IchibanM3 Banned 262 Rep 373 Posts Drives: '06 325i,'04 RX 330,'99Corolla Join Date: Apr 2006 Location: San Jose iTrader: (0)	I have to say....it does look nice for a "Ford" Too bad they dont have this car in the US
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