BMW NA Sales Drop 35.9% for December

[UltimateBMW]

I posted this in the General BMW section, but figured it would be suitable for posting here as well.

Found this article on Forbes.com.

The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 21,626 vehicles, a decrease of 35.9 percent over the 33,761 vehicles sold in December 2007. The BMW Group also reported a 2008 sales volume of 303,190 vehicles, down 9.7 percent, compared to 335,840 vehicles in 2007.


Commenting on the 2008 result, Jim O'Donnell, President of BMW of North America, LLC said:


"Low consumer confidence and tight credit was a double whammy in '08 making it a year we'd all like to forget. One bright spot for us was a December of reasonable sales and gaining share in the premium market for the full year. This is a foundation for our 2009 plan of keeping high value leasing and retail financing and introducing 10 new or significantly refined vehicles in the next 24 months that showcase our classic dynamic values and impressive technology that contributes to our class leading efficiency. This will help manage our way through the immediate turmoil but we'll have an equal focus on doing more of the right things that set us up for the market's return."

Source 1: http://www.forbes.com/prnewswire/fee...__NY55428.html

The Munich, Germany, company, which sells both BMW and MINI cars, said that last month it sold 21,626 vehicles, a decrease of 35.9 percent from the 33,761 vehicles sold in the year-earlier period.

Sales of BMW brand vehicles decreased 40.2 percent in December for a total of 18,060, compared with 30,199 reported in the year-earlier month. MINI USA reported December sales of 3,566 automobiles, virtually the same as the 3,562 cars sold in December 2007.

Source 2: http://www.forbes.com/feeds/ap/2009/...ap5880804.html

[ta152]

From a quick scan of sales results, MB an Audi seemed to have less slip in sales than BMW. Are they sure they are not loosing market share?

Might be a good time for them to stop increasing prices?