Lexus Must be Desperate

Kyoshi71 · 09-24-2010, 06:53 AM

Every now and again I do a search on YouTube to see if any new M3 videos have been posted. Lexus has it set up so their IS-F ad is the first and last video seen on every page.

I can repect competition and good advertising (which Lexus has) but ease off the gas a little guys. I wonder how much that costs?

graider · 09-24-2010, 08:05 AM

you have too much time on your hands. i don't see that as a problem.

Kyoshi71 · 09-24-2010, 08:39 AM

Quote:

Originally Posted by graider

you have too much time on your hands. i don't see that as a problem.

I've noticed that most of your posts are that of a wise guy.

Brosef · 09-24-2010, 09:24 AM

nothing wrong with a wise guy.

mexicanmike · 09-24-2010, 10:26 AM

^^^^
No nothing wrong with it, but the fact that someone takes the time to tell another person that they have to much time on their hands is pretty funny.

Leozap · 09-24-2010, 10:38 AM

LOL...

bruce.augenstein@comcast. · 09-24-2010, 10:57 AM

Quote:

Originally Posted by Kyoshi71

Every now and again I do a search on YouTube to see if any new M3 videos have been posted. Lexus has it set up so their IS-F ad is the first and last video seen on every page.

I can repect competition and good advertising (which Lexus has) but ease off the gas a little guys. I wonder how much that costs?

Why is this desperate, and why should they ease off a little?

Maybe you know some things about advertising that I don't, but this seems like smart marketing to me.

Bruce

crackberry · 09-24-2010, 11:06 AM

yah, i think they should bring it.

toper · 09-24-2010, 11:43 AM

Quote:

Originally Posted by mexicanmike

^^^^
No nothing wrong with it, but the fact that someone takes the time to tell another person that they have to much time on their hands is pretty funny.

chungdae · 09-24-2010, 12:26 PM

M3post is really going downhill.

Alumac · 09-24-2010, 12:33 PM

Quote:

Originally Posted by chungdae

M3post is really going downhill.

Going makes it sound like it hasn't happened yet.

outie · 09-24-2010, 12:49 PM

If Lexus was desperate by doing that, what about BMW doing the same with Audi? They bought a huge billboard space on top of an Audi dealership in HK!

BMWMFAN27 · 09-24-2010, 01:01 PM

Quote:

Originally Posted by outie

If Lexus was desperate by doing that, what about BMW doing the same with Audi? They bought a huge billboard space on top of an Audi dealership in HK!

Thats just funny ha ha.

Kyoshi71 · 09-24-2010, 01:31 PM

Quote:

Originally Posted by bruce.augenstein@comcast.

Why is this desperate, and why should they ease off a little?

Maybe you know some things about advertising that I don't, but this seems like smart marketing to me.

Bruce

Yeah, and maybe they should put a rep outside every BMW dealership handing out literature [sarcasm]. It just seemed a little tacky to me.

bruce.augenstein@comcast. · 09-24-2010, 02:45 PM

Quote:

Originally Posted by Kyoshi71

Yeah, and maybe they should put a rep outside every BMW dealership handing out literature [sarcasm]. It just seemed a little tacky to me.

I repeat, why is this desperate, and why should they ease off a little?

Bruce

mexicanmike · 09-24-2010, 02:56 PM

The reality is that this is good marketing. The majority of the people that search for m3 on youtube are probably people who do not actually own an M3. Therefore, Lexus is introducing these "potential customers" to an alternative competing product. They figure that they can more accurately target a demographic for their product at what is more than likely a more reasonable price than running a commercial for a variation of one of their products. What would you rather do, broadcast a commercial to 50 million people who may or may not be interested in cars? OR: Broadcast to 50 thousand people(In this case, those searching m3 on youtube) who are obviously looking at not only a car, but a car that directly competes with your product. Its just smart marketing.

luckistryke · 09-24-2010, 03:32 PM

Quote:

Originally Posted by mexicanmike

The reality is that this is good marketing. The majority of the people that search for m3 on youtube are probably people who do not actually own an M3. Therefore, Lexus is introducing these "potential customers" to an alternative competing product. They figure that they can more accurately target a demographic for their product at what is more than likely a more reasonable price than running a commercial for a variation of one of their products. What would you rather do, broadcast a commercial to 50 million people who may or may not be interested in cars? OR: Broadcast to 50 thousand people(In this case, those searching m3 on youtube) who are obviously looking at not only a car, but a car that directly competes with your product. Its just smart marketing.

This man is smart. Someone him a cigar

NYCMCBM3 · 09-24-2010, 04:41 PM

:cigar:

1BMW4fun · 09-24-2010, 07:57 PM

Makes you think before you post now huh OP.

09-24-2010, 06:53 AM	#1
Kyoshi71 Colonel 93 Rep 2,528 Posts Drives: 2010 M3 Coupe Join Date: Jul 2006 Location: New York iTrader: (0)	Lexus Must be Desperate Every now and again I do a search on YouTube to see if any new M3 videos have been posted. Lexus has it set up so their IS-F ad is the first and last video seen on every page. I can repect competition and good advertising (which Lexus has) but ease off the gas a little guys. I wonder how much that costs? __________________ "But resist we much; we must; and we will much; about that be committed." ~Rev. Al Sharpton 2010 E92 M3\|Silverstone II\|M-DCT\|NCSW\|2MT\|ZCW\|ZPP\|ZTP\|302\|507\|Gas Guzzler Tax
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09-24-2010, 08:05 AM	#2
graider Colonel 35 Rep 2,406 Posts Drives: py/kiwi e46 m3 Join Date: Aug 2007 Location: toronto iTrader: (0)	you have too much time on your hands. i don't see that as a problem.
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09-24-2010, 09:24 AM	#4
Brosef Brigadier General 876 Rep 3,450 Posts Drives: F90 M5 Join Date: Aug 2009 Location: Chicago iTrader: (4)	nothing wrong with a wise guy.
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09-24-2010, 10:26 AM	#5
mexicanmike Captain 18 Rep 636 Posts Drives: 09 E93 Jerez Black Join Date: Dec 2009 Location: Morgan Hill, CA iTrader: (0)	^^^^ No nothing wrong with it, but the fact that someone takes the time to tell another person that they have to much time on their hands is pretty funny.
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09-24-2010, 10:38 AM	#6
Leozap Captain 58 Rep 954 Posts Drives: AW E90 M3 Join Date: Oct 2009 Location: NY iTrader: (5)	LOL... __________________ 11 335is, KW1, M3 bits and what not 08 M3 Sedan 6mt, loaded, modded to the bone Old: 04 M3 SMG
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09-24-2010, 11:06 AM	#8
crackberry Major 32 Rep 999 Posts Drives: Porsche Carrera GTS (997.2) Join Date: Sep 2010 Location: southern california iTrader: (0)	yah, i think they should bring it.
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09-24-2010, 12:26 PM	#10
chungdae The Asian Sensation 56 Rep 708 Posts Drives: 2009 Alpine White M3, S1000RR Join Date: Aug 2009 Location: Miami, FL iTrader: (2)	M3post is really going downhill.
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09-24-2010, 12:49 PM	#12
outie Lieutenant 92 Rep 567 Posts Drives: 2022 Porsche Taycan GTS Join Date: Feb 2009 Location: CA iTrader: (0) Garage List 2022 Tesla Model X [0.00] 2023 McLaren 720S S ... [0.00] 2022 Porsche Taycan ... [0.00]	If Lexus was desperate by doing that, what about BMW doing the same with Audi? They bought a huge billboard space on top of an Audi dealership in HK! __________________
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09-24-2010, 02:56 PM	#16
mexicanmike Captain 18 Rep 636 Posts Drives: 09 E93 Jerez Black Join Date: Dec 2009 Location: Morgan Hill, CA iTrader: (0)	The reality is that this is good marketing. The majority of the people that search for m3 on youtube are probably people who do not actually own an M3. Therefore, Lexus is introducing these "potential customers" to an alternative competing product. They figure that they can more accurately target a demographic for their product at what is more than likely a more reasonable price than running a commercial for a variation of one of their products. What would you rather do, broadcast a commercial to 50 million people who may or may not be interested in cars? OR: Broadcast to 50 thousand people(In this case, those searching m3 on youtube) who are obviously looking at not only a car, but a car that directly competes with your product. Its just smart marketing.
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09-24-2010, 04:41 PM	#18
NYCMCBM3 Colonel 167 Rep 2,711 Posts Drives: 2012 MCB E92 M3 Join Date: Apr 2010 Location: South Ozone Park,NY iTrader: (13)	:cigar: __________________ 2012 MCB///M3
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09-24-2010, 07:57 PM	#19
1BMW4fun Second Lieutenant 37 Rep 252 Posts Drives: 12 X3 2.8, 11 550 Join Date: Jan 2009 Location: CA iTrader: (0)	Makes you think before you post now huh OP.
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