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07-10-2012, 07:46 PM | #177 |
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I just want to say, the current E90-93 M3 must be really popular, that BMW can run its marketing "thing" almost every year since I can ever remember (special edition this, limited edition that), until it squeezes the last dollar bill off that V8 engine...
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07-10-2012, 07:52 PM | #178 |
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I really don't get some of the logic here. BMW is the official car of Lime Rock, LRP uses them as pace cars, the Lime Rock Drivers Club owns a few M3s, hot laps around the track in M3s are auctioned off at the major events and the Skip Barber School uses them. All of these cars do countless laps around Lime Rock and all of them are totally stock.
BMW decides, primarily for promotional purposes and to commemorate the long term ratationship between Lime Rock and BMW, to release a Lime Rock Edition to build a little excitement for a morbund, but still highy desirable model. They make it look somewhat distictive with a relatively rare color and a few trim bits but do not de-content it in any way. It is mechanically and performance wise the same car that people here have been touting as the crowning acievment of automotive technology, "The undiputed benchmark", etc. Somehow this dilutes the M Brand and people here start carrying on like BMW stuck an M3 badge on a Mini Clubman. Who is going to buy this car? Probably about the same kind of people who usually buy M3s, car enthusiasts who primarily will use it as a daily driver, will take it to an occaisional BMWCCA DE event and perhaps are looking for something a bit more unique than the relatively ubiquitous Alpine White/Carbon Roof M3s that you see everywhere. I predict that in a few years. 1. Lime Rock Park will still be around. 2. BMW will still be around. 3. The M division will be doing fine and still be building benchmark cars. 4. Japlopnik will be gone and forgotten and not particularly missed.
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07-10-2012, 07:57 PM | #179 |
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Because Toyota spent the last decade moving just Corollas and Camrys and realized they lost their fan base without the Celica and Supra. Smart move as I know there is a market for that car, but I wouldn't drive one. While I'm sure the car is a fun to drive, cheap and simple, that's not what all of us want in an M car. Personally, I want build quality, some tech and comfort, sexy lines, and the visceral sounds of a high-revving V8.
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07-10-2012, 08:03 PM | #180 |
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Regarding cars evolving, an Audi TT S just scaled Pikes Peak without a driver at race speeds.
Is that the future you guys want? All you have to do is sit on your fat ass and let the car do all the driving. I guess not just the M brand is being diluted, the whole driving experience is being diluted. |
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07-10-2012, 08:06 PM | #181 | |
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07-10-2012, 08:09 PM | #182 | |
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I don't think that Toyota/Suburu have any illusions of that car competing with the M3 or taking any of its market share. This car will be marketed to a younger less affluent demographic, They will build brand recognition and loyalty with these cars and i would be willing to bet that they have long term plans for upmarket sports cars and GT cars that they are hoping to sell to these new customers in a few years when they are ready to move upmarket,
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07-10-2012, 08:18 PM | #183 |
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+1000 from wallets to Bicycles to kiddie cars..
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07-10-2012, 08:21 PM | #184 | |
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07-10-2012, 08:24 PM | #186 | |
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Furthermore, these are not premium brand cars. They don't compete with the likes of Benz, Audi and Porsche. They buyers of the premium brands are demanding more and more from their cars. I personally have no interest in a "stripper" performance car. If I did, I would have bought a Lotus Exige or maybe even a Boss 302. I want performance AND sophistication AND luxury.
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07-10-2012, 08:25 PM | #187 | |
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+1 Just as AMG was 20+ years ago..RENNtech still follows the original model Different times for sure....
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07-10-2012, 08:31 PM | #188 |
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There is a great deal more Ferrari branded merchandise sold than M merchandise
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07-10-2012, 08:33 PM | #189 | |
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07-10-2012, 08:39 PM | #190 |
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to a certain degree, i agree with him, but i'm not fixed on the past either. Yes, the cars are heavier, have more electronannies, and to a certain degree less exhilariting. But they are also faster, more efficient and still tear up the track. You have to evolve with society and technology and that is what BMW M is doing.
He is spot on about the marketing aspect of it though and the dilution of the letter 'M'. Also, he's kind of spot on about M cars being expensive, ricer cars. Oh well.
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07-10-2012, 09:26 PM | #191 | |
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07-10-2012, 09:44 PM | #193 |
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Lot's of true statements in the article. I remember back when I used to lust after M3's and M5's in the 80's 90's and even as recently as e9x era because M cars were rare and special.Now almost every car BMW makes has an M variant.I'm quickly loosing interest in what BMW is doing and looking back at Porsche smiling.This will be my last M car sadly,I will keep it forever,but will buy a Porsche GT3 once again in the next few years
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07-10-2012, 09:47 PM | #194 |
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You don't have to maximize profit in every possible way to keep making cars, etc. Look at Lambo and Ferrari and the multitude of other specialized bands in various markets.
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07-10-2012, 09:49 PM | #195 | |
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07-10-2012, 09:51 PM | #196 | |
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In any case i don't see how making a special edition of an M3, even if it is a trim package, dilutes the M brand. The Lime Rock M3 is a real M3 and is no less (and admittedly probably no more) of an M car as any M3 and other than the color is identical to the M3s that are used at Lime Rock every day,
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07-10-2012, 09:52 PM | #197 |
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07-10-2012, 09:58 PM | #198 | |
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