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      04-14-2011, 10:09 AM   #1
Jason
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BMW to Focus on TV Advertising Marketing

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BMW to Focus on TV Advertising Marketing
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BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising.

BMW and its previous lead agency, GSD&M Idea City ended their five year relationship in late October after the much maligned (on the internet) "Joy is BMW" marketing campaign. Much of the criticism came from displeased BMW enthusiasts who feared an abandoning of the "Ultimate Driving Machine" slogan, which BMW says it has not abandoned.

As a sign of BMW's TV-centric marketing strategy, the company advertised during the Super Bowl after a 10-year hiatus. BMW's near term future advertising will focus on TV and social media, promoting new and redesigned vehicles such as the X3 crossover. Later in the year, BMW will launch campaigns citing innovations and technologies said to set it apart from the competition.

Specifically, BMW appears to be drawn to advertising on live TV events because viewers are less likely to record and skip over the commercials in such programming. Along with the Super Bowl, BMW ran commercials during last month's Academy Awards broadcast and plans to advertise heavily during major golf tournaments and Sunday night football this year.

Source: Autonews

Heidi

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      04-14-2011, 01:44 PM   #2
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Weiden+Kennedy.


Their clients are Nike, ESPN, Jordan Brand, Coca Cola, etc. No need for explanations.
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      04-14-2011, 02:01 PM   #3
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Weiden+Kennedy.


Their clients are Nike, ESPN, Jordan Brand, Coca Cola, etc. No need for explanations.
Totally agree!
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      04-14-2011, 02:05 PM   #4
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bring back BMW films. best advertising of all time- for anything.
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      04-14-2011, 02:10 PM   #5
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Notice in the shot they are using a babe to sell the car.
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      04-14-2011, 02:56 PM   #6
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looks like Lake Merritt in Oakland ca
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      04-14-2011, 02:57 PM   #7
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My local BMW dealer used a hot blonde also! But at least I got 2.5 seconds video time also.. hehe

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      04-14-2011, 03:23 PM   #8
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Yes...Produce ads similar to the ones from BMW films, The Driver, with Clive Owen. Make short films along with edited for TV slot ones.
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      04-14-2011, 04:56 PM   #9
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def like someone said, the BMW short films were awesome
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      04-14-2011, 06:39 PM   #10
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Quote:
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bring back BMW films. best advertising of all time- for anything.
Praise the Lord! There's signs of life with a bimmerfile!
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      04-14-2011, 07:31 PM   #11
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      04-14-2011, 10:36 PM   #12
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Praise the Lord! There's signs of life with a bimmerfile!
i know them all by heart. The think i like the most of them wasn't a car chase, or that they featured BMWs in them or that there was action and a great line up of stars in them. the thing i like the most was that each film had moral to go with it.
For example take my favorite one of all, the follow. the whole time you're following this girl who's trying to leave mickey rourke. throughout the movie you're made to believe that she is cheating on him until the very end when you see her black eye.

Truly unbelievably written films, that each bring a very artistic twist to the table. I think that todays line up of BMWs would work well with new BMW films because BMW's design is a love or hate, artsy, take it or leave it, bold design.

plus i'd love to see an updated version of Star done with an F10 M5.
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      04-15-2011, 08:15 AM   #13
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bring back BMW films. best advertising of all time- for anything.
1000.
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      04-15-2011, 09:58 AM   #14
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Quote:
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My local BMW dealer used a hot blonde also! But at least I got 2.5 seconds video time also.. hehe
Co's is just up the road. That's the first time I've seen that commercial.
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      04-15-2011, 12:09 PM   #15
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Notice in the shot they are using a babe to sell the car.
Its because they love BMW
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      04-15-2011, 07:02 PM   #16
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I say we produce our own film and send it to BMW
Who wants to play Clive Owen, and do we have a Madonna in the house?
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      04-20-2011, 01:25 AM   #17
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i agree with this BMW have best advertising all time
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