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      02-02-2011, 12:00 PM   #1
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2010 BMW M Sales Figures

Very interesting numbers. I figured BMW sold WAY more M cars global than this. If you extrapolate the US sales percentage against the M3 coupe sales, BMW sold about 2,400 M3 coupes in the US in '10. I thought it would be 2-3x that number.

http://www.bimmerfile.com/2011/02/02...10/#more-10250
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      02-02-2011, 12:09 PM   #2
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The M3 has been an overall sales failure since 2008, no matter how it is spun. It used to be that the E46 M3 sales (Coupe and Convertible) in the USA alone was around 8000 a year. Now it barely exceeds that worldwide.

That's messed up.

With that said, that sales failure is not because of any inherent E9x M3 deficiency, it is just that between the economy, the fuel economy concerns/prices and the jump into the $70,000+ bracket -in the USA- it simply tanked, IMO.
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      02-02-2011, 01:01 PM   #3
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      02-02-2011, 01:10 PM   #4
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Quote:
Originally Posted by Technic View Post
With that said, that sales failure is not because of any inherent E9x M3 deficiency, it is just that between the economy, the fuel economy concerns/prices and the jump into the $70,000+ bracket -in the USA- it simply tanked, IMO.
+1

Gas prices outside U.S. are scary high and probably hurt WW sales.
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      02-02-2011, 04:22 PM   #5
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Quote:
Originally Posted by Technic View Post
The M3 has been an overall sales failure since 2008, no matter how it is spun. It used to be that the E46 M3 sales (Coupe and Convertible) in the USA alone was around 8000 a year. Now it barely exceeds that worldwide.

That's messed up.

With that said, that sales failure is not because of any inherent E9x M3 deficiency, it is just that between the economy, the fuel economy concerns/prices and the jump into the $70,000+ bracket -in the USA- it simply tanked, IMO.

I don't think yours is an apples to apples comparison. I see the logic in comparing e46 coupe and convertible sales figures against e92 coupe and convertibles sales figures. But the more appropriate comparison is sales of M's across the entire 3 series range of that generation. Why? because in this generation sales of the coupe and convertible become cannibalized as a result of the fact that the consumer has one additional choice - the sedan. That option didn't exist for purchasers of the e46, so a lot of people were just forced to grin and bear it. People who would have maybe bought a sedan then, bought a coupe instead because it was their only option.

I'm not sure what the worldwide sales figures look like for the e46 generation M3, but as for this generation the figure is not 8k, but rather about 10k+ (5729 coupe, 2544, convertible, 1843 sedan).


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      02-02-2011, 04:36 PM   #6
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e46 M3 Sales:Through 12/31/2006 appears that BMW sold 40,410 E46 M3s in the US. Including 16,471 converts and 23,939 coupes throughout the production run. 2002 appears to be the highest annual production with a combined total of 9,508 M3s sold in the US. 2006 has the fewest; 3,841. Annual breakout listed below;

Year 2001 2002 2003 2004 2005 2006
Coupe 3,826 5,625 4,687 4,612 3,398 1,791
Convert 1,991 3,883 3,369 3,322 1,856 2,050
Total 5,817 9,508 8,056 7,934 5,254 3,841
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      02-02-2011, 06:16 PM   #7
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Adding something that does not exist (E46 M3 Sedan) into a comparison is absurd, don't you think?

If anything, adding the Sedan at $3000 less than the Coupe in the E9x M3 was supposed to bump total production worldwide from 86,000 to 100,000 units (E46 M3 vs. E9x M3) in its entire run according to BMW estimates in 2008. That's about 17000 units on average a year (6-year run).

My point is, not only the M3 Sedan inclusion did not increase sales but no M3 model at all increased their sales compared to the 2-model E46 M3. BMW will be lucky if they sell 50000 E9x M3 worldwide in its entire run, compared to almost 44000 units produced for the US market E46 M3 alone http://www.bmwmregistry.com/model_faq.php?id=19 .

By the way, the E46 M3 sold more than the E36 M3 worldwide in its entire run.

Quote:
Originally Posted by esquire View Post
I don't think yours is an apples to apples comparison. I see the logic in comparing e46 coupe and convertible sales figures against e92 coupe and convertibles sales figures. But the more appropriate comparison is sales of M's across the entire 3 series range of that generation. Why? because in this generation sales of the coupe and convertible become cannibalized as a result of the fact that the consumer has one additional choice - the sedan. That option didn't exist for purchasers of the e46, so a lot of people were just forced to grin and bear it. People who would have maybe bought a sedan then, bought a coupe instead because it was their only option.

I'm not sure what the worldwide sales figures look like for the e46 generation M3, but as for this generation the figure is not 8k, but rather about 10k+ (5729 coupe, 2544, convertible, 1843 sedan).


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      02-02-2011, 06:31 PM   #8
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It's absolutely not absurd. That's like a shoe company halting sales on size 6.5, and then being surprised why size 6 and size 7 sales suddenly increased. No one is arguing that the e9x M3 is a better selling vehicle. Its not; that much is clear (for all of the reasons you mentioned in your first post.) But from a raw numbers standpoint, the operative comparison is sales of the entire M3 line for that given generation. Even on that (broader) basis, the current e9x M3 is still not hitting the sales numbers of its predecessor.

Quote:
Originally Posted by Technic View Post
Adding something that does not exist (E46 M3 Sedan) into a comparison is absurd, don't you think?

If anything, adding the Sedan at $3000 less than the Coupe in the E9x M3 was supposed to bump total production worldwide from 86,000 to 100,000 units (E46 M3 vs. E9x M3) in its entire run according to BMW estimates in 2008. That's about 17000 units on average a year (6-year run).

My point is, not only the M3 Sedan inclusion did not increase sales but no M3 model at all increased their sales compared to the 2-model E46 M3. BMW will be lucky if they sell 50000 E9x M3 worldwide in its entire run, compared to almost 44000 units produced for the US market E46 M3 alone http://www.bmwmregistry.com/model_faq.php?id=19 .

By the way, the E46 M3 sold more than the E36 M3 worldwide in its entire run.
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      02-02-2011, 07:26 PM   #9
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Quote:
Originally Posted by esquire View Post
It's absolutely not absurd. That's like a shoe company halting sales on size 6.5, and then being surprised why size 6 and size 7 sales suddenly increased. No one is arguing that the e9x M3 is a better selling vehicle. Its not; that much is clear (for all of the reasons you mentioned in your first post.) But from a raw numbers standpoint, the operative comparison is sales of the entire M3 line for that given generation. Even on that (broader) basis, the current e9x M3 is still not hitting the sales numbers of its predecessor.
I'm actually happy to be driving a car that isn't all over the place. I see so many e46 m3's its crazy. Glad my car is the rarest of them all, M3 Sedan
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      02-02-2011, 08:08 PM   #10
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Quote:
Originally Posted by Kurohouou View Post
I'm actually happy to be driving a car that isn't all over the place. I see so many e46 m3's its crazy. Glad my car is the rarest of them all, M3 Sedan
Yeah, in a way i feel the same. It's nice that the e9x M3 is not as prolific as the e46 M3's.
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      02-02-2011, 08:14 PM   #11
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Quote:
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Yeah, in a way i feel the same. It's nice that the e9x M3 is not as prolific as the e46 M3's.
I agree but had no idea the numbers were THIS low. wow.
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      02-02-2011, 10:33 PM   #12
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I figured sales were low on this car..but I didnt know they were that low. Pretty cool actually..definitely a very nice keeper car.


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      02-02-2011, 10:35 PM   #13
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Quote:
Originally Posted by ring007 View Post
Annual breakout listed below;
Year 2001 2002 2003 2004 2005 2006
Coupe 3,826 5,625 4,687 4,612 3,398 1,791
Convert 1,991 3,883 3,369 3,322 1,856 2,050
Total 5,817 9,508 8,056 7,934 5,254 3,841
Do you have those numbers (in the US) for the E9x M3 ? Couldn't find them on the site linked. Thanks.
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      02-02-2011, 10:47 PM   #14
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If M does not improve fuel efficiency in the next model, these numbers will keep going down. Having 14-20 mpg is ridiculously low for such an advance car in 21st century. I am one of those who would love to drive an M3 but walked away once I heard the fuel efficiency numbers. On top of it, additional gas guzzler tax does not help either.

I know many of you will be firing at me but turbo is the way to go for performance cars in the future. Although gas price settled for now (still much higher than it was a few years ago), it will keep going up as the demand increases (Chine and India are the main contributers to high demand). And more and more people are becoming more environmentally aware.
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      02-02-2011, 11:10 PM   #15
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Quote:
Originally Posted by mylydiamy View Post
If M does not improve fuel efficiency in the next model, these numbers will keep going down. Having 14-20 mpg is ridiculously low for such an advance car in 21st century. I am one of those who would love to drive an M3 but walked away once I heard the fuel efficiency numbers. On top of it, additional gas guzzler tax does not help either.

I know many of you will be firing at me but turbo is the way to go for performance cars in the future. Although gas price settled for now (still much higher than it was a few years ago), it will keep going up as the demand increases (Chine and India are the main contributers to high demand). And more and more people are becoming more environmentally aware.
Fuel efficiency may play a part but the large number of potential buyers that are after such characteristics in a car wouldn't be looking at this car in the first place. In the extreme case you don't see potential Ferrari 458 Italia buyers put off by the mpg numbers...
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      02-02-2011, 11:25 PM   #16
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Quote:
Originally Posted by jonasaurus View Post
Fuel efficiency may play a part but the large number of potential buyers that are after such characteristics in a car wouldn't be looking at this car in the first place. In the extreme case you don't see potential Ferrari 458 Italia buyers put off by the mpg numbers...
A lot of buyers use M3 for DD, how many people use Ferrari 458 for DD?
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      02-03-2011, 05:43 AM   #17
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Quote:
Originally Posted by mylydiamy View Post
If M does not improve fuel efficiency in the next model, these numbers will keep going down. Having 14-20 mpg is ridiculously low for such an advance car in 21st century. I am one of those who would love to drive an M3 but walked away once I heard the fuel efficiency numbers. On top of it, additional gas guzzler tax does not help either.

I know many of you will be firing at me but turbo is the way to go for performance cars in the future. Although gas price settled for now (still much higher than it was a few years ago), it will keep going up as the demand increases (Chine and India are the main contributers to high demand). And more and more people are becoming more environmentally aware.
x2

... the low-200's miles of total range does not help either.
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      02-03-2011, 08:36 AM   #18
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Quote:
Originally Posted by mylydiamy View Post
If M does not improve fuel efficiency in the next model, these numbers will keep going down. Having 14-20 mpg is ridiculously low for such an advance car in 21st century. I am one of those who would love to drive an M3 but walked away once I heard the fuel efficiency numbers. On top of it, additional gas guzzler tax does not help either.

I know many of you will be firing at me but turbo is the way to go for performance cars in the future. Although gas price settled for now (still much higher than it was a few years ago), it will keep going up as the demand increases (Chine and India are the main contributers to high demand). And more and more people are becoming more environmentally aware.
QFT - whether i like it or not ... you can't lament the poor sales figures and at the same time stick your head in the sand about the direction of energy costs. I'm gambling that for the next 5 years we won't see all hell break loose on the energy markets ... I can't say it's a safe bet (actually i suspect it's a losing bet), but I've always wanted a n/a m3.
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Last edited by joelk; 02-03-2011 at 09:00 AM.
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      02-03-2011, 08:39 AM   #19
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Sorry, no I don't. I wish I could find them.

Quote:
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Do you have those numbers (in the US) for the E9x M3 ? Couldn't find them on the site linked. Thanks.
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      02-03-2011, 08:45 AM   #20
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Don't forget what's happened to the global economy in 2008-2010. I'm sure that's taken a lot of potential M3 buyers out of the market.
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      02-03-2011, 12:11 PM   #21
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Interesting point. Not one I would have thought of having a direct impact on M3 sales. I don't care if the M3 gets 6mpg (which is what I average on the track) or 14mpg, and it never crossed my mind when considering the purchase of the M3 or any car for that matter that I can think of. Hmmmm...does MPG factor into the decision to buy a performance car? I guess if I was buying it for a long commute or something I was planning to drive 30k miles/year.
I'm guessing that the global economic downturn has had the most significant impact on the overall sales numbers.


Quote:
Originally Posted by joelk View Post
QFT - whether i like it or not ... you can't lament the poor sales figures and at the same time stick your head in the sand about the direction of energy costs. I'm gambling that for the next 5 years we won't see all hell break loose on the energy markets ... I can't say it's a safe bet (actually i suspect it's a losing bet), but I've always wanted a n/a m3.
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      02-03-2011, 04:14 PM   #22
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Quote:
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Don't forget what's happened to the global economy in 2008-2010. I'm sure that's taken a lot of potential M3 buyers out of the market.
True, any car costing around 65-75k dollars isn't going to sell that well. It's out of the price range of so many people now. I don't remember the cost of the e46 m3 when new, but for a car that was on sale only 5-10 years ago it certainly wasn't that expensive, maybe in the 50k range. And that's when the economy was doing better too! 50k is a lot easier to swallow then 65k. Plus I am guessing the 335 ate a lot of the M3 sales as well. Its an amazing performer for a good bit less.
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