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      11-16-2010, 04:05 PM   #1
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New President and CEO for Canada

Hopefully Manfred is a car guy and makes his presence a little more known in Canada. I once tried to reach Franz Jung and was told he "was too busy to talk to customers".

BMW Group Canada announces Manfred Braunl as President and CEO.
Franz Jung becomes President and CEO of BMW Italia.

RICHMOND HILL, ON, Nov. 9 /CNW/ - BMW Group Canada today announced that Manfred Braunl will assume the role of president and CEO, effective January 1, 2011. Braunl replaces Franz Jung who becomes president of BMW Italia effective January 1, 2011.

Braunl worked previously with BMW Canada between 1996 and 2003. He began with the Canadian division as Sales and Marketing Manager at BMW Group Financial Services Canada. In 1999 he moved to BMW Group Canada, the sales arm of the company, as National Marketing Manager for BMW and MINI. Since his time in Canada, Braunl has held marketing positions at BMW in Munich, first as General Manager, Sales and Marketing for the European region and most recently as National Marketing Manager for BMW Germany. Prior to moving to Canada in the mid-nineties, he worked in the Central Marketing Department, Financial Services at BMW in Munich.

"Manfred has significant Canadian experience which will help us sustain our momentum in this market," said Jim O'Donnell, President of BMW of North America, LLC. "We're delighted to welcome him back to North America to support BMW's strong position within the Canadian automotive landscape."

Jung leaves BMW Group Canada in a strong position, having been responsible for restructuring the organization during the recession. As a result of his efforts, BMW retained its position as the number one premium brand in Canada in 2009, and is on track towards another record-breaking year in 2010. Jung joined BMW Group Canada on April 1, 2009 from BMW Nordic in Stockholm, Sweden where he was President and Chairman of the Board. Prior to that, he held various BMW and MINI senior management positions in Germany, Mexico, China and Central Eastern Europe.

"Franz has distinguished himself during his tenure at BMW Group Canada, helping the company retain its leadership of the premium segment in a very competitive marketplace," continued O'Donnell. "We wish Franz the very best in his new role in Italy, and will always consider him a part of the North American team."

BMW Group Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 41 BMW automobile retail centres, 19 BMW motorcycle retailers, and 26 MINI retailers represents the BMW Group across the country.

BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.

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      11-16-2010, 04:10 PM   #2
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I hope he makes a difference for us but IMO the CEO of BMW Canada is just an honorific title. Whatever BMWNA decides in New Jersey is what we get in Canada. With the exception of the 323i our lineup is the same as the american one. I would love to see more diesels in Canada and the hatchback 1 Series.

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      11-16-2010, 07:30 PM   #3
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Originally Posted by pmeloche View Post
I hope he makes a difference for us but IMO the CEO of BMW Canada is just an honorific title. Whatever BMWNA decides in New Jersey is what we get in Canada. With the exception of the 323i our lineup is the same as the american one. I would love to see more diesels in Canada and the hatchback 1 Series.
That is not entirely true......

*Canada always had the Individual program while in the US only certain dealers could get you and Individual car.
*Canada got 1994 Eurospec M3's but the US did not.
*Canada got edition model M3's but the US did not.

You are right though a lot of our engine choices depend upon which ones are certified for the US. Blame our government for following the US's lead on most all vehicle safety and emissions laws. Unfortunately when it comes to cars we are basically "America Junior". If our population was even half of the US I am sure things would be different but with only ~34 million people there is a relatively small market for BMW's in Canada so they basically make one model for all of NA. Making different models for Canada would be like making different BMW's for California, New York, Illinois or Texas than the rest of the US.
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