BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > BIMMERPOST Universal Forums > General BMW News and Cars Discussion
 
Post Reply
 
Thread Tools Search this Thread
      10-11-2010, 03:59 AM   #1
anonymousmoose
Private First Class
2
Rep
138
Posts

 
Drives: Mercedes C200 AMG Sport
Join Date: Sep 2008
Location: Australia, Perth

iTrader: (0)

Exclamation Most proporsterous marketing I have ever 'heard'

Ok, I requested some BMW brochures and in the mail, I got an audio cd titled; 'The new BMW Z4. The Art of Driving. Music by Empire Of The Sun'. At first I thought it would be a DVD of the Z4 but I was shockingly wrong.

I had it on my desk for a week or so and put it into my computer a few minutes ago. I nearly cracked up laughing. Its an 'electro-pop' genre music with a woman and a man's voice-over about driving. The chorus is by Luke Steele from empire of the sun.

It sounded like it was put together in a rush too...

Here is what Luke Steele said about the track;
http://www.walkingonadream.com/blog/...the-new-bmw-z4

To me it was more like 'hey Luke, I'm from BMW marketing. I got a bag full of money if you do our Z4 promotional track'.

To use words from today's youth 'how lame'.
Appreciate 0
      10-11-2010, 03:32 PM   #2
pmeloche
Lieutenant Colonel
pmeloche's Avatar
Canada
17
Rep
1,612
Posts

 
Drives: 2013 F25 X3 xDrive35i
Join Date: Feb 2008
Location: Montréal, Canada

iTrader: (0)

I did receive that CD too. I did not even listened to it, it went straight to the garbage can. This JOY crap is making me sick. I understand that BMW is trying to attract a younger crowd but it's still nauseating to me.
__________________

Patrice
2013 F25 X3 xDrive35i Vermillion Red
Appreciate 0
      10-11-2010, 04:50 PM   #3
anthony @ eas
BimmerPost Supporting Vendor
anthony @ eas's Avatar
United_States
127
Rep
3,618
Posts


 
Drives: R56 Cooper S
Join Date: May 2009
Location: 4015 E Leaverton Court, Anahiem, CA 92807

iTrader: (0)

I just listened to less than a minute of a track and then decided to take your word for it.

Pretty bad.
__________________
Anthony M. | european auto source (eas)
email: anthony@europeanautosource.com · web: www.europeanautosource.com · tel 866.669.0705 · ca: 714.369.8524 x25

GET DAILY UPDATES ON OUR BLOG · FACEBOOK · YOUTUBE · FLICKR · INSTAGRAM
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 03:51 PM.




m3post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST