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      06-18-2009, 05:32 PM   #1
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BMW's upcoming advertising campaign: The Story of Joy

As featured on Bimmerpost Homepage.



This is a pretty neat video compilation of what BMW has on offer currently. And by the sounds of it, this will become the advertising slogan of the season for BMW. They have already used the Joy theme for 2 recently released BMW vehicles and they plan to expand the theme at the IAA Frankfurt show that will see the X1 and 5erGT as well as supposedly an all new car under the effiency title that is said to be the Z2, a small, lighter and more agile Z car.

Here is a translation of the monologue from the video:
Quote:
We are BMW, but we don't just build cars. We invent time machines... build snow plows... and procure works of art. ... . We win friends and cultivate friendships. We are efficient and dynamic... We give a face to the future. It was clear to us from the beginning that what people feel is exactly as important as what they drive. Joy is what moves us. Joy is BMW.
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      06-18-2009, 05:42 PM   #2
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Here are BMW's german print ads
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      06-18-2009, 05:43 PM   #3
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cool, i like how they used a clip from bimmerfest 09 !!! I do remember that girl waving that flag at the entrance to the polo golf grounds, it was truly memorable time.
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      06-18-2009, 05:47 PM   #4
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Quote:
Originally Posted by MarkE90M3 View Post
This is a pretty neat video compliation of what BMW has on offer currently.
The English version is probably due out soon. Here is a translation if you are interested:


We are BMW, but we don't just build cars. We invent time machines... build snow plows... and procure works of art. ... . We win friends and cultivate friendships. We are efficient and dynamic... We give a face to the future. It was clear to us from the beginning that what people feel is exactly as important as what they drive. Joy is what moves us. Joy is BMW.

Pretty cheesy IMO. Just picture is much better
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      06-18-2009, 06:01 PM   #5
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I love it ! And I Love Bmw
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      06-18-2009, 07:54 PM   #6
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feel good
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      06-18-2009, 08:22 PM   #7
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Hope to see the english version real soon! =)
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      06-18-2009, 08:48 PM   #8
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BMW has been trying to get away

BMW has been trying to get away from "The Ultimate Driving Machine" slogan for years and it looks like they are now going to use "Joy of Driving" as a world wide slogan. BMW has been using the Joy of driving in Europe, but not here.
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      06-18-2009, 09:13 PM   #9
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So the pic of the 3 series coupe has no changes. Wut do you all think?
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      06-18-2009, 11:25 PM   #10
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DAS GOOD YA?
very cool!!!!!!!!!!
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      06-19-2009, 04:49 AM   #11
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nice, i like it
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      06-19-2009, 04:57 AM   #12
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Love it , but the real driving pleasure / freude slogan is better than the joy one imo ...

Everyone knows it and it has a serious tone to it, that everyone accepts because it's true. Joy sounds too jolly
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      06-19-2009, 07:57 AM   #13
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Does anyone really make faces like that when they drive? Maybe I don't like BMW's as much as I should. . . . .
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      06-19-2009, 02:17 PM   #14
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Quote:
Originally Posted by Seneca View Post
Does anyone really make faces like that when they drive? Maybe I don't like BMW's as much as I should. . . . .
Haha, I make those faces inside my head. On the outside, I'm all

They should have used BMFeast 08 footage...
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      06-23-2009, 03:16 PM   #15
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Smile New BMW advertisment spot in german TV

Hi all!
Just saw this new BMW commercial TV spot in the german television.. i hope this isnt a repost. I think there is one sequenz of a big bimmer-meet in the US.. maybe someone can confirm?

The title is "Freude ist BMW" ... AND it starts with the 1er convertible

Enjoy


Ok.. i am to stupid to implement the video into the post so i am just posting the link..
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