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      09-01-2008, 10:00 AM   #23
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Quote:
Originally Posted by e46e92love View Post
Disagree swamp, disagree. I think BMW marketing used to be good, now the company is riding high on previous success. But as they dilute the //M brand and continue to listen to the bean counters on EVERYTHING, and only them (cutting R&D and slapping //M badge on a fricking SUV, sorry, SAV) I think the luster will begin to wear off similar to what happened to Merc when they merged with Chrysler.

Perception and image can be VERY powerful.....
DEAD ON!!!! Riding on previous successes has caused the downfall of everything from entire civilizations to companies like Mercedes and soon to be BMW.
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