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      03-10-2008, 10:21 AM   #1

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$100k for an M3 coupe!

I'm not sure if this is a repost. I search under $100k M3 price, no luck. Either, if it is a repost please merge, thanks. Back on topic, are people actually paying this price?

Here's the article from Autoblog that FiskeGTS posted.

Originally Posted by Autoblog
2008 BMW M3 Coupe being marked up to $100,000:

We've been getting reports from all over that the 2008 BMW M3 Coupe has begun to arrive in U.S. dealerships. Dealers, however, have also begun taking advantage of the high interest in these Bavarian über coupes by marking up the price. Since we couldn't just take everyone's word for the extreme mark ups, we had to wait until someone surfaced with proof, which came today. is hosting an image of a brand spanking new M3 sitting in an unidentified California dealer at Century West BMW in North Hollywood with a window sticker displaying the car's $70,720 MSRP plus a $30,000 mark up. The extra monies demanded by the dealer is labeled as a "Dealer Market Adjustment" on the window sticker, which makes it seem like a special options package with heated seats and an extra cup holder. Rather, it's the reality that this dealer and many others know that someone out there will pay that much for a new 2008 BMW M3 Coupe. But as good a sports car as it the new M3 undoubtedly is, would you pay over $100,000 for it? Thanks for the tip, FikseGTS!

Last edited by gbb357; 03-10-2008 at 02:12 PM.
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      03-10-2008, 10:38 AM   #2
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Yes, it's kinda

Man, that's Hollywood.

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      03-10-2008, 11:00 AM   #3

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M3 Markups Story on Autoblog Today

Seems a California dealer, big surprise, is happy to show his "Adjustment" openly to wanting buyers.

Full story:
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      03-10-2008, 11:02 AM   #4

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      03-10-2008, 11:05 AM   #5
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If you're dumb enough to get ripped of by the dealer like that, you deserve it

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      03-10-2008, 11:08 AM   #6

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Might as well get an M6 for that price , you know they hardly go for sticker now...

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      03-10-2008, 11:11 AM   #7

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Nothing criminal about it. Free market baby... supply vs demand. The way I see it if you're one of the people that will pay the markup to have that car now you probably need the 30K less than the dealer himself so it's a natural flow of cash from the ones that have it to the ones that need it.
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      03-10-2008, 11:13 AM   #8
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why pay 30k when dealers across the usa would gladly take 10k over msrp.
just wait 4 months,, it will be MSRP.
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      03-10-2008, 11:16 AM   #9
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100k!!! thats way too much for an m3
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      03-10-2008, 11:18 AM   #10
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      03-10-2008, 11:19 AM   #11

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Originally Posted by 335xi2k8 View Post
100k!!! thats way too much for an m3
Not if you are Brittney Spears.
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      03-10-2008, 11:22 AM   #12
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Originally Posted by Raja Ventureshield View Post
why pay 30k when dealers across the usa would gladly take 10k over msrp.
just wait 4 months,, it will be MSRP.
yes for sure it will be at msrp bmw has too many contesters out there like the gtr, isf, evo, c63 amg. So i doubt that its going to stay at 30k+ markup for long. Give it 3-4 months.
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      03-10-2008, 11:22 AM   #13

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You can get a nicely optioned Carrera S for that.

Which one do you think will be worth more in 3 years?
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      03-10-2008, 11:26 AM   #14

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Just got off the phone with my CA he said he sold a new M3 coupe last night for $99000.00!!!!! I guess there are some people out there willing to pay the markup.
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      03-10-2008, 11:30 AM   #15

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Actually this is illegal i believe. You cant say supply and demand. This is called ripping people off for no reason.

Same as if there was a storm and just cus you have water you sell it for 10$ a glass.

It's wrong and pretty sure illegal. So fuck that dealer i hope BMW gives them a warning or doesnt send them anymore M3's.
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      03-10-2008, 11:33 AM   #16
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it only works cause someone is willing to pay it - if no one paid it, they would not do it - you wouldn't see that around here - guess there is too much money in LA!
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      03-10-2008, 11:41 AM   #17

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Originally Posted by KL2DC View Post
Might as well get an M6 for that price , you know they hardly go for sticker now...
The ironic part about that comment is that my friend did get a M6 this weekend instead of the M3. He went in wanting to get the M3 at MSRP without paying a markup and was ready with cash, and after calling we found one that was willing to work with him. But even with a reduced (down to) $2500 markup for him, and after running the numbers with the current MF and residual on the M3, he then looked into the M6.

Bottom line, same OTD fees, he picked up the M6 for $200/month cheaper than he would have gotten the $25k cheaper M3 for
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      03-10-2008, 11:59 AM   #18
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nothing illegal about what this guy is doing, however some manufacturers have a policy concerning markups like this -- they stop sending cars to the dealer! however, what this guy may have done (we see it all the time in Dallas) is "sell" the car to someone, drive it 100 miles, buy it back, and sell it as technically "pre-owned". then he can charge whatever he wants without risking retribution from BMW.
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      03-10-2008, 12:02 PM   #19
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Well, the sticker price doesn't mean anyone bought it.

It's just wistful thinking by the greedy dealer and it DID get them in the news.
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      03-10-2008, 12:04 PM   #20

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      03-10-2008, 12:04 PM   #21
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the M3 at my dealer is selling for MSRP, no mark adjustment
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      03-10-2008, 12:05 PM   #22
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Originally Posted by DasBlitz View Post
Actually this is illegal i believe. You cant say supply and demand. This is called ripping people off for no reason.

Same as if there was a storm and just cus you have water you sell it for 10$ a glass.

It's wrong and pretty sure illegal. So fuck that dealer i hope BMW gives them a warning or doesnt send them anymore M3's.
It's not illegal unless he didn't disclose it. Many, many dealers (not just BMW!) do this, and it's perfectly legal to have a market adjustment. It's just that the markup isn't usually so big. It will go down over time, and the dealer and purchasers know that. In the meantime, there are some buyers willing to pay an additional $30K to get it now.

As for your water/storm analogy, that's generally not illegal, either. Profiteering at others' expense may be immoral, but it's generally not illegal.

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