BMW Ultimate Drive App Expands to Facebook. Extends Up to $700 Discount Vouchers

[Jason]

BIMMERPOST NEWS

BMW Ultimate Drive App Expands to Facebook. Extends Up to $700 Discount Vouchers

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Via BMW:

Over a year ago, BMW Financial Services launched The Ultimate Drive smartphone app for iPhone and Android, which lets you find millions of miles of user-suggested driving routes and receive special discounts for BMW FS (U.S. customers only). Today, we've made the app available to an even wider audience with a standalone Facebook app -- The Ultimate Drive for Facebook. Anyone who has a Facebook account can now access our free app from their computer!

In addition to making The Ultimate Drive App available to all Facebook users (more than a billion people!), BMW Financial Services has also extended the voucher program previously available via mobile app only. Now mobile and Facebook users can claim vouchers worth up to $700 off the first finance or lease payment on a new 2012 or 2013 BMW by simply scheduling a test drive within the app and ordering between now and December 31, 2012. Here are the voucher amounts available and how they match up with the different BMW models:

• $300 Off Voucher — 3 Series, 1 Series, X1, X3 and Z4 (all trims, including M models)

• $500 Off Voucher — 5 Series, 5 Series Gran Turismo and X5 (all trims, including M models)

• $700 Off Voucher — 7 Series, 6 Series, 6 Series Gran Coupe and X6 (all trims, including M models)

This is the first time a captive automotive finance company has offered a Facebook app for this purpose. The Ultimate Drive for Facebook is now available at http://apps.facebook.com/TheUltimateDrive.

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[nyc4runnin]

stackable with drive for team USA $1000 incentive ?

[ES_TRADER]

so ur saying if u use facebook + iphone app, u can get $600 off a 3er? stacking fb and iphone discounts together?

[l888apex]

Originally Posted by ES_TRADER

so ur saying if u use facebook + iphone app, u can get $600 off a 3er? stacking fb and iphone discounts together?

No you can just access it from both of those places now, not just the mobile.

[Ghetto2315]

I am assuming this is still limited to current BMW Financial customers, right?

[BMWTF?]

No, thanks. They want too much of my personal info.

THIS APP WILL RECEIVE:
Your basic info
Your email address
About You
Your photos
Your videos
Friends' descriptions
Photos shared with you
Videos shared with you

[Mahzari]

Originally Posted by nyc4runnin

stackable with drive for team USA $1000 incentive ?

Yes, I received $300 off from the App/Facebook page, $750 from BMW loyalty, and $1,000 from the Olympic program.

Originally Posted by iSerge

No, thanks. They want too much of my personal info.

THIS APP WILL RECEIVE:
Your basic info
Your email address
About You
Your photos
Your videos
Friends' descriptions
Photos shared with you
Videos shared with you

The app only requires an email address and password. I uninstalled the app afterwards.

[brendavilleg]

I am assuming this is still limited to current BMW Financial customers

[skate0518]

Originally Posted by iSerge

No, thanks. They want too much of my personal info.

THIS APP WILL RECEIVE:
Your basic info
Your email address
About You
Your photos
Your videos
Friends' descriptions
Photos shared with you
Videos shared with you

BMW FS already have all your info anyway, they just try to
verify you are repeat customer which gives you loyalty + Utimate Drive App $.

[socialnav]

Originally Posted by Ghetto2315

I am assuming this is still limited to current BMW Financial customers, right?

Hi there - I help out with the Ultimate Drive App social media program, so thought I'd chime in. Yes, this is correct as far as the discount since this particular offer is an extension of the loyalty program; however, all are welcome to use the new Facebook app to find top-rated driving routes near you.

Thanks!

Natasha

[socialnav]

Originally Posted by brendavilleg

I am assuming this is still limited to current BMW Financial customers

Yes, this is true as this is an extension of the BMW Financial Services loyalty program / U.S. customers. Anyone can use The Ultimate Drive app though for finding driving routes in your area, either via Facebook or mobile (iPhone/Android) - it's free!

[socialnav]

Originally Posted by nyc4runnin

stackable with drive for team USA $1000 incentive ?

Yes - or, if you're a BMW CCA member, you can use this with that discount too.

[TSiSPY007]

Thanks for clarifying things, Natasha.

This is only available to US residents, correct? Canadians up north NOT included?

Thanks.

Fred

[dpifko]

Originally Posted by TSiSPY007

Thanks for clarifying things, Natasha.

This is only available to US residents, correct? Canadians up north NOT included?

Thanks.

Fred

Hi Fred,

The offer is only available to customers of BMW Financial Services USA. The Facebook, iOS and Android versions of the app will work from and help you find great drives in Canada.

Best regards,

Daniel

[dpifko]

Originally Posted by iSerge

No, thanks. They want too much of my personal info.

THIS APP WILL RECEIVE:
Your basic info
Your email address
About You
Your photos
Your videos
Friends' descriptions
Photos shared with you
Videos shared with you

Hi iSerge,

This is, of course, your choice. We're all about the transparency so you can make your own judgment call. Here's how the app uses your information:

Email - aligning your FB account with your mobile account, so you can see your profile/favorites/etc. in both locations, and for sending you alerts when your contributed stretches are commented on or flagged for removal by other users

Photos/Videos - giving you the option of posting photos associated with great drives

Friends Descriptions - for displaying stretches/routes/comments added by your friends

That's the current state of the nation. We'll be adjusting things as we learn how people like using the app, of course, as with all fb apps.

Best regards,

Daniel