BMW M3 Forum (E90 E92)

BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Go Back   M3Post - BMW M3 Forum > M3 (E90 / E92 / E93) > General M3 Forum (E90 + E92 + E93)
 
GT Haus
Post Reply
 
Thread Tools Search this Thread
      09-30-2012, 06:23 PM   #1
davesaddiction
is fast cars
 
davesaddiction's Avatar
 
Drives: '08 E90 M3 6MT SSII BPM Stg II
Join Date: May 2012
Location: Tulsa

Posts: 1,495
iTrader: (0)

So, the M135i has landed, and the 335is will soon be the M335i. Has the migration of the M badge to the rear deck lid on these cars made any of you consider debadging?

From a review I read, it does seem like the M135i is a nice little car, and I do like the idea of BMW giving drivers a lighter, simpler choice (compared to some of the current bloated M models). I guess ///M is changing so much (forced induction, electric steering, phasing out the manual trans. in the next M5, etc.), all we can hope is that these cars with our beloved M between the tail lights actually have been formed more by the engineers than the marketers...

__________________
Daddy's Rocket Sled! _
Clarkson: "It is... pretty much perfect... Why don't I have one of these cars?"
Harris: "The saloon is definitely the M3 of choice."
davesaddiction is offline   United_States
0
Reply With Quote
      09-30-2012, 06:30 PM   #2
6spdg37s
Captain
 
Drives: none
Join Date: Aug 2012
Location: dirty jerz

Posts: 753
iTrader: (3)

technically a badge is just a badge... since u can by M and AMG and any other badge you want on the internet. toolbags are always badging their things... c250 amg , 328i M , etc; if you know cars you will be able to distinguish them apart from others.

just like if you are a car person you will know that bmw now makes M performance models like mentioned in the thread
6spdg37s is offline  
0
Reply With Quote
      09-30-2012, 07:07 PM   #3
DivideBYZero
Second Lieutenant
 
Drives: E92 M3, Prev. E46 M3
Join Date: Jul 2011
Location: UK

Posts: 294
iTrader: (0)

Garage List
No. I'm not a badge snob.
__________________
2010 E92 M3, DCT, w/Exhaust mod
2002 E36/7 Z3 2.2 Sport
2011 E82 120d Coupe
DivideBYZero is offline   United Kingdom
0
Reply With Quote
      09-30-2012, 07:20 PM   #4
AM150
3rd wait as she's in storage for the winter
 
AM150's Avatar
 
Drives: 2011 E92 M3
Join Date: Aug 2007
Location: Milwaukee, WI

Posts: 266
iTrader: (0)

Garage List
No, I like the car for the car, not for the family of cars it shares a badge with.

I haven't considered debadging my S2000 because of all the boring appliances honda is putting out, haven't considered debadging my evo because of all the boring crap mitsubishi is putting out.
__________________
2011 E92 M3, 2008 Evo X MR, 2008 S2000 CR
AM150 is offline  
0
Reply With Quote
      09-30-2012, 07:21 PM   #5
6spdg37s
Captain
 
Drives: none
Join Date: Aug 2012
Location: dirty jerz

Posts: 753
iTrader: (3)

I do like the way a clean debadged car looks sometimes but completely unrelated to this discussion
6spdg37s is offline  
0
Reply With Quote
      09-30-2012, 09:34 PM   #6
is300wrx
Private First Class
 
Drives: 2014 M5
Join Date: Mar 2011
Location: New England

Posts: 151
iTrader: (0)

This sounds similar to what Tiffany & Co. went through in the past with their line of intro level jewelry. Their target market was for those who really wanted a piece of jewelry with a Tiffany's name on it at an affordable price. They started to pump out silver jewelry priced so affordable that teenage girls were wearing and they were sharing the same prestigious and precious value of owning a Tiffany's jewelry. Not that this is wrong, but some of the "original" customers were turned off by this and some even sold their Tiffany's jewelry because they felt that their jewelry had lost its exclusivity. After learning this, Tiffany's started to increase the prices on these intro line of jewelry but its safe to assume that what they gained in additional revenue from their more affordable line of jewelry, they took a hit on their image and perceived value.

Same thing could happen with BMW. I personally don't care too much to a point where I would boycott the M brand. Obviously the M division is doing something right if everyone wants to be a part of it (even the ricers who add on a M badge on their civics). But I will be honest and admit that it does bother me just a tad bit. The M cars have always been very special in delivering exceptional performance and also provided exclusiveness to the brand.
is300wrx is offline  
0
Reply With Quote
      09-30-2012, 09:50 PM   #7
davesaddiction
is fast cars
 
davesaddiction's Avatar
 
Drives: '08 E90 M3 6MT SSII BPM Stg II
Join Date: May 2012
Location: Tulsa

Posts: 1,495
iTrader: (0)

I just hope all of these new cars (M "Light"?) prove to deserve the letter they wear. I'd love to hear the opinions of some past and present M engineers on all this...
__________________
Daddy's Rocket Sled! _
Clarkson: "It is... pretty much perfect... Why don't I have one of these cars?"
Harris: "The saloon is definitely the M3 of choice."
davesaddiction is offline   United_States
0
Reply With Quote
      09-30-2012, 10:08 PM   #8
Alex07M3
Lieutenant Colonel
 
Drives: e92 m3
Join Date: Jan 2012
Location: Gatineau

Posts: 1,869
iTrader: (0)

Garage List
2008 e92 M3  [5.00]
Lets be honest, it's a good marketing move to make the the non real M cars feel more special by wearing a M badge, the same way an S4 looks like a special car even if it's not an RS, a 335is will look more special if it's called a M335i and it weares the little colored badge! Also, if the real M cars ever get softer, it surely wont be because some lesser expensive models wears the M badge!
__________________
ESS VT1, M Performance exhaust, Turner test pipes, Eibach, Michelin PSS 255/295
Alex07M3 is online now  
0
Reply With Quote
      10-01-2012, 07:26 AM   #9
gatorfast
Colonel
 
gatorfast's Avatar
 
Drives: MR E90 M3
Join Date: Jan 2008
Location: SoFla

Posts: 2,531
iTrader: (3)

Quote:
Originally Posted by Alex07M3 View Post
Lets be honest, it's a good marketing move to make the the non real M cars feel more special by wearing a M badge, the same way an S4 looks like a special car even if it's not an RS, a 335is will look more special if it's called a M335i and it weares the little colored badge! Also, if the real M cars ever get softer, it surely wont be because some lesser expensive models wears the M badge!
I agree with that. Good marketing as people will feel special and perceive value having the M on the back.

However, it does really water down the M brand IMO. Certain customers/enthusiasts are loyal to the M brand and this definitely takes away from the exclusivity/prestige. Right now, when you see the M on the back of a BMW you know its the top performance model. After the new M performance cars are available they will be lost in a sea of M badges.
gatorfast is online now  
0
Reply With Quote
      10-01-2012, 09:48 AM   #10
F82_SID
Brigadier General
 
F82_SID's Avatar
 
Drives: 2011.5 MR/BB E92 M3
Join Date: Jan 2008
Location: Denver, CO. USA

Posts: 3,055
iTrader: (2)

Did you guys see the X6 that was just shown at the Paris auto show? It is an "X6M50d"... This is stupid. They should have just called it an X6M-d OR an X6d with an M package.. I agree that BMW should stop throwing the M badge on everything. It is one thing to have "M packages" as an option; thats fine. But why do they have to indicate the M on the rear lid badging?
__________________
2011/E92/M3/MR/BB/ZCV/ZP2/EDC/2MT
F82_SID is offline  
0
Reply With Quote
      10-01-2012, 10:18 AM   #11
davesaddiction
is fast cars
 
davesaddiction's Avatar
 
Drives: '08 E90 M3 6MT SSII BPM Stg II
Join Date: May 2012
Location: Tulsa

Posts: 1,495
iTrader: (0)

Quote:
Originally Posted by E92_SID View Post
This is stupid
davesaddiction is offline   United_States
0
Reply With Quote
      10-01-2012, 10:23 AM   #12
6spdg37s
Captain
 
Drives: none
Join Date: Aug 2012
Location: dirty jerz

Posts: 753
iTrader: (3)

^^ LMAOOOO

eventually the back of the cars are going to look like a full sentence all the way across !
6spdg37s is offline  
0
Reply With Quote
      10-01-2012, 10:48 AM   #13
AM150
3rd wait as she's in storage for the winter
 
AM150's Avatar
 
Drives: 2011 E92 M3
Join Date: Aug 2007
Location: Milwaukee, WI

Posts: 266
iTrader: (0)

Garage List
I agree that car looks dumb with that badge but I don't own an X6M50d I own an M3. So it doesn't matter to me one bit what they put on the back of the X6M50d.
__________________
2011 E92 M3, 2008 Evo X MR, 2008 S2000 CR
AM150 is offline  
0
Reply With Quote
      10-01-2012, 10:52 AM   #14
LarThaL
Colonel
 
LarThaL's Avatar
 
Drives: 2011 M3
Join Date: Apr 2011
Location: West Springfield, MA

Posts: 2,526
iTrader: (0)

Quote:
Originally Posted by is300wrx View Post
This sounds similar to what Tiffany & Co. went through in the past with their line of intro level jewelry. Their target market was for those who really wanted a piece of jewelry with a Tiffany's name on it at an affordable price. They started to pump out silver jewelry priced so affordable that teenage girls were wearing and they were sharing the same prestigious and precious value of owning a Tiffany's jewelry. Not that this is wrong, but some of the "original" customers were turned off by this and some even sold their Tiffany's jewelry because they felt that their jewelry had lost its exclusivity. After learning this, Tiffany's started to increase the prices on these intro line of jewelry but its safe to assume that what they gained in additional revenue from their more affordable line of jewelry, they took a hit on their image and perceived value.

Same thing could happen with BMW. I personally don't care too much to a point where I would boycott the M brand. Obviously the M division is doing something right if everyone wants to be a part of it (even the ricers who add on a M badge on their civics). But I will be honest and admit that it does bother me just a tad bit. The M cars have always been very special in delivering exceptional performance and also provided exclusiveness to the brand.
So the real question is whether or not BMW is whoring out the M logo?
__________________
Precision tool: 2011 BMW ///M3
Sledgehammer: 2014 Audi S6

LarThaL is offline  
0
Reply With Quote
      10-01-2012, 11:07 AM   #15
bga23
Dirty old man
 
Drives: 2011.99 e90 Alpine White
Join Date: Jun 2012
Location: Yeah, but it is a dry heat

Posts: 445
iTrader: (0)

Why would I debadge an M3?
__________________
2012 Ford Raptor
2011 AW e90 - For sale
http://www.m3post.com/forums/showthread.php?t=1016269
bga23 is offline  
0
Reply With Quote
      10-01-2012, 12:10 PM   #16
Mr. ///M3 RD
Major General
 
Mr. ///M3 RD's Avatar
 
Drives: E350 & 280 SL on Weekends :)
Join Date: May 2010
Location: GTA, Ontario - Canada

Posts: 7,863
iTrader: (0)

Garage List
IMHO ... All this is a Marketing ploy ... Accoumtants now seam to overule or oversee this ... If you drive a true ///M car then all you should be doing is ~smile~ when you see one. For all it is what you see is cosmetic ... "you know what is under your hood"

Perhaps it's time for a new slogan ... Like "Do you know what's under your hood?"

My 2 cents on the subject ...
__________________
Cheers, Rolf-Dieter

Life will take us to some interesting places, fortunately The ///M3 will too with a many of us know this very well
---> Click here for some good stuff I found
Mr. ///M3 RD is offline   Canada
0
Reply With Quote
      10-01-2012, 05:17 PM   #17
Alex07M3
Lieutenant Colonel
 
Drives: e92 m3
Join Date: Jan 2012
Location: Gatineau

Posts: 1,869
iTrader: (0)

Garage List
2008 e92 M3  [5.00]
Quote:
Originally Posted by gatorfast View Post
I agree with that. Good marketing as people will feel special and perceive value having the M on the back.

However, it does really water down the M brand IMO. Certain customers/enthusiasts are loyal to the M brand and this definitely takes away from the exclusivity/prestige. Right now, when you see the M on the back of a BMW you know its the top performance model. After the new M performance cars are available they will be lost in a sea of M badges.
Yeah, but the customers/enthusiasts that are loyal to the M brand are not more loyal to the brand then to the car that the brand makes, if one wont buy an M3 because the 335is is now called a M335i, it's because he don't buy the M3 for the good reason and I don't think it's those kind of peolple that buy M3! Its like if peolple would've stop buying 911s because Porsches now build less expensives cars like Boxters and Caymans!
__________________
ESS VT1, M Performance exhaust, Turner test pipes, Eibach, Michelin PSS 255/295

Last edited by Alex07M3; 10-01-2012 at 08:06 PM.
Alex07M3 is online now  
0
Reply With Quote
      10-01-2012, 05:32 PM   #18
NoM3ForMe
Major
 
NoM3ForMe's Avatar
 
Drives: '04 Quest, '07 Kia Sorrento
Join Date: Aug 2008
Location: ...location, location?

Posts: 1,424
iTrader: (0)

Send a message via MSN to NoM3ForMe
Quote:
Originally Posted by davesaddiction View Post
YUCK!! And the name sucks, haha.
__________________
try { Life.Live(); } catch (Experience exp) { Console.WriteLine(exp.ToString(); } finally { Brian.Dispose(); }
"There are only 10 kinds of people in the world; those that read binary, and those that don't."
NoM3ForMe is offline   United_States
0
Reply With Quote
      10-01-2012, 05:38 PM   #19
Carl L
Captain
 
Carl L's Avatar
 
Drives: 09 E92 M3 Jerez/Beige DCT
Join Date: Aug 2012
Location: West Coast

Posts: 680
iTrader: (0)

Quote:
Originally Posted by NoM3ForMe View Post
YUCK!! And the name sucks, haha.
If they offer the X5 version in the States I'll strongly consider one. X6, well I don't like the looks and it lacks practicality.
__________________
09 M3 E92: Jerez/Bamboo
-prev M-car: 08 M5
Carl L is offline  
0
Reply With Quote
      10-01-2012, 08:17 PM   #20
TVMA Doc
Captain
 
TVMA Doc's Avatar
 
Drives: 2011 E90 M3, Jerez Black
Join Date: Dec 2011
Location: SF Bay

Posts: 673
iTrader: (0)

Garage List
Quote:
Originally Posted by 6spdg37s View Post
technically a badge is just a badge... since u can by M and AMG and any other badge you want on the internet. toolbags are always badging their things... c250 amg , 328i M , etc; if you know cars you will be able to distinguish them apart from others.

just like if you are a car person you will know that bmw now makes M performance models like mentioned in the thread
This is what I've always found funny about people badging their cars. The average person doesn't care that that ML 350 is an AMG. They don't even realize the difference. The only person who would knows that an ML 350 isn't an AMG.

This will play the same way. The average driver is either going to see those Ms and not think twice, or more likely not even notice them. Those with the real M are going to ignore them as well. What's the point?

You buy an M for the performance, not the badge or the body parts.
TVMA Doc is offline  
0
Reply With Quote
      10-01-2012, 08:36 PM   #21
TVMA Doc
Captain
 
TVMA Doc's Avatar
 
Drives: 2011 E90 M3, Jerez Black
Join Date: Dec 2011
Location: SF Bay

Posts: 673
iTrader: (0)

Garage List
Quote:
Originally Posted by AM150 View Post
I agree that car looks dumb with that badge but I don't own an X6M50d I own an M3. So it doesn't matter to me one bit what they put on the back of the X6M50d.
Perhaps BMW got the idea from China when it copied the X5? At least the badge isn't quite as bad as the "Shuanhuan S-CEO HBJ6474Y". That isn't, however, saying much.
TVMA Doc is offline  
0
Reply With Quote
      10-01-2012, 08:36 PM   #22
Alex07M3
Lieutenant Colonel
 
Drives: e92 m3
Join Date: Jan 2012
Location: Gatineau

Posts: 1,869
iTrader: (0)

Garage List
2008 e92 M3  [5.00]
Quote:
Originally Posted by TVMA Doc View Post
This is what I've always found funny about people badging their cars. The average person doesn't care that that ML 350 is an AMG. They don't even realize the difference. The only person who would knows that an ML 350 isn't an AMG.

This will play the same way. The average driver is either going to see those Ms and not think twice, or more likely not even notice them. Those with the real M are going to ignore them as well. What's the point?

You buy an M for the performance, not the badge or the body parts.
I bought my M3 for more then just the performance, if it had the same body as a 335 I think I would've went with something a little more special to look at from an other company, the performance was my priority but I need more then that at that price! I just love those curves and I'm pretty sure I'm not the only one!

Name:  m3 53.png
Views: 1887
Size:  1.04 MB
__________________
ESS VT1, M Performance exhaust, Turner test pipes, Eibach, Michelin PSS 255/295
Alex07M3 is online now  
0
Reply With Quote
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 07:27 AM.




m3post
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST