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      08-17-2012, 05:32 PM   #1
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One man, one engine ... people are sold

I was walking past a conversation between an AMG C63 owner and a couple of by standers. The owner was telling them how great the car is, and "... inside this hood, the engine is built one one man. That's how great this car is ..., blah, blah blah. I just can't understand what difference it makes at the end of the day, whether it's built by one or 10 different guys.

Does one see any merit to this whole marketing bullshit and how people are sold by it? Does it mean the /// cars, the Porsche and the Ferraris etc., have inferior engine because its a production engine and not hand built by some lonely chap?

It was very interesting the way this guy carried on about one man building his engine and how it has got his signature. So does this mean if something blows up in the engine one pursues this guy because he signed the damn thing and he's accountable for things going wrong?

C'mon
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      08-17-2012, 06:28 PM   #2
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Did you ask him how come it takes 6.2 litres to do what BMW can do in 4.0?
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      08-17-2012, 06:34 PM   #3
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I don't buy that BS. I remember the SVT Cobra Mustangs used to do that (they might still for all I know).

it is still a great motor though. totally different philosophy on how to make power than the M3's S65, but fun and impressive in its own way.
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      08-17-2012, 06:51 PM   #4
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Some people take pride in the weirdest things, I don't go around telling people their wives are really ugly, let him enjoy his prize, sometimes you just have to let these things go.
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      08-17-2012, 06:51 PM   #5
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Quote:
Originally Posted by Longboarder View Post
Did you ask him how come it takes 6.2 litres to do what BMW can do in 4.0?
Thats dumb. Just because you can squeeze more power out of a smaller displacement motor doesnt make it superior in any way. In fact, I think its stupid to max out the motor. The AMG has more room to mod.

And the one man, one engine thing is so they can track any engine failures to one specific builder. They keep track of every part thats on that engine.
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      08-17-2012, 07:40 PM   #6
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Quote:
Originally Posted by swanson View Post
Thats dumb. Just because you can squeeze more power out of a smaller displacement motor doesnt make it superior in any way. In fact, I think its stupid to max out the motor. The AMG has more room to mod.

And the one man, one engine thing is so they can track any engine failures to one specific builder. They keep track of every part thats on that engine.
Perhaps dumb to some (not to me) in the way it was presented but that S65 engine has won how many awards now????....not so sure bout the 6.2 AMG
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      08-17-2012, 07:48 PM   #7
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Having a hand built motor and having the guy sign the engine block is an odd thing to take issue with. Move on. It's pretty damn cool.
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      08-17-2012, 07:53 PM   #8
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Quote:
Originally Posted by Longboarder
Did you ask him how come it takes 6.2 litres to do what BMW can do in 4.0?
I don't care who you are. As great as our 4.0 engine is, that 6.2 is epic
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      08-17-2012, 07:55 PM   #9
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Quote:
Originally Posted by alms211
Quote:
Originally Posted by swanson View Post
Thats dumb. Just because you can squeeze more power out of a smaller displacement motor doesnt make it superior in any way. In fact, I think its stupid to max out the motor. The AMG has more room to mod.

And the one man, one engine thing is so they can track any engine failures to one specific builder. They keep track of every part thats on that engine.
Perhaps dumb to some (not to me) in the way it was presented but that S65 engine has won how many awards now????....not so sure bout the 6.2 AMG
http://www.autoevolution.com/news/amg-62-liter-v8-snatches-two-engine-of-the-year-awards-21677.html

http://www.motorauthority.com/news/1046508_amg-v-8-storms-international-engine-of-the-year-awards
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      08-17-2012, 09:32 PM   #10
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Quote:
Originally Posted by alms211 View Post
Perhaps dumb to some (not to me) in the way it was presented but that S65 engine has won how many awards now????....not so sure bout the 6.2 AMG
so you base your purchases on awards?
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      08-17-2012, 09:47 PM   #11
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Quote:
Originally Posted by swanson View Post
In fact, I think its stupid to max out the motor.
So you think the GT3's and Italias of the world are stupid?

So let me see, AMG giving you the chicken half-cooked is better? Here, pay me a suitcase of dough and take this hand built jewel, but oh I forgot to tell u if you spend another suitcase you can really get some power out of this baby.

Quote:
And the one man, one engine thing is so they can track any engine failures to one specific builder. They keep track of every part thats on that engine.
Get real. You can keep track of that by simply scanning a barcode, and matching records.

The whole thing is pure marketing BS, and the amazing thing is you are buying it. I guess it's effective marketing, huh?
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      08-17-2012, 11:17 PM   #12
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Quote:
Originally Posted by adc View Post
So you think the GT3's and Italias of the world are stupid?

So let me see, AMG giving you the chicken half-cooked is better? Here, pay me a suitcase of dough and take this hand built jewel, but oh I forgot to tell u if you spend another suitcase you can really get some power out of this baby.



Get real. You can keep track of that by simply scanning a barcode, and matching records.

The whole thing is pure marketing BS, and the amazing thing is you are buying it. I guess it's effective marketing, huh?

Not my thing. you can have the GT3 and the italia.
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      08-18-2012, 12:02 AM   #13
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Quote:
Originally Posted by Longboarder View Post
Did you ask him how come it takes 6.2 litres to do what BMW can do in 4.0?


Clearly no appreciation for another awesome motor.

Both are great in their own right. Stop being a fanboy.
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      08-18-2012, 01:33 AM   #14
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Honestly I believe it is all marketing. personally I wouldnt want my car with someone's name or signature on it. AMG engines are hand assembled, they dont make the block, crankshafts, pistons etc. out of hand from last I checked. How many AMG are built in a year? Hardly likely they make it all by hand. Yes it is an awesome motor and the reason why it is down tuned is not because for aftermarket purposes but so it wont trump the higher end models like E, CL etc. Even if it was for marketing at least in the end it gives the end consumer something to talk and brag about. After all he/she did pay for a special vehicle.
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      08-18-2012, 02:22 AM   #15
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The 6.2 engine is awesome,
the tranny is POS
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      08-18-2012, 03:08 AM   #16
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      08-18-2012, 03:45 AM   #17
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Quote:
Originally Posted by adc View Post
So you think the GT3's and Italias of the world are stupid?

So let me see, AMG giving you the chicken half-cooked is better? Here, pay me a suitcase of dough and take this hand built jewel, but oh I forgot to tell u if you spend another suitcase you can really get some power out of this baby.



Get real. You can keep track of that by simply scanning a barcode, and matching records.

The whole thing is pure marketing BS, and the amazing thing is you are buying it. I guess it's effective marketing, huh?
Do you have proof its only marketing BS? Actual evidence? Because this whole thread just seems like animosity towards AMG
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      08-18-2012, 05:03 AM   #18
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It is called marketing, people! Someone is actually annoyed by this? Guess what... every manufacturer does this... including BMW. They all have their little thing to try and make their car stand out in a crowded market. Whether you like the one man, one engine thing or not, it is a great piece of marketing for many people. It also doesn't take away from an awesome engine whether it makes an actual difference or not. Also, whether it is meaningful to everyone or not, it is something about the car that is a little more unique, special, sets it apart a little bit... why wouldn't AMG promote this?

P.S. Don't you find it annoying the McDonald's has this obnoxious guy named Ronald promoting their product. Can you believe some kids actually buy into this clown (not a REAL clown by the way, he's a fraud) and actually buy McDonald's products because of it? How lame is that? C'mon!
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Last edited by gthal; 08-18-2012 at 06:16 AM.
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      08-18-2012, 07:14 AM   #19
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Quote:
Originally Posted by swanson View Post
so you base your purchases on awards?
Nope, not at all. I don't know of any other car that I have owned whose engine won an award...although the LS7 in my former Z06 may have (??)...I just don't know. I find the performance and characteristics of the 4.0 S65 engine to be simply marvelous. No fanboi here. Also, I am not taking anything away from the AMG 6.2 engine.....I've never driven one. Only have driven the 5.5. I found it to be quite nice; just not as impressive to me as the S65.
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      08-18-2012, 07:56 AM   #20
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Quote:
Originally Posted by alms211 View Post
Nope, not at all. I don't know of any other car that I have owned whose engine won an award...although the LS7 in my former Z06 may have (??)...I just don't know. I find the performance and characteristics of the 4.0 S65 engine to be simply marvelous. No fanboi here. Also, I am not taking anything away from the AMG 6.2 engine.....I've never driven one. Only have driven the 5.5. I found it to be quite nice; just not as impressive to me as the S65.
The S65 is an amazing engine for sure. The AMG 6.2 is also a stunning engine. Both rev very freely to redline, both are fairly bullet proof. The S65 feels more like a highly strung race car engine. The AMG has a sound/grunt that is addictive. I really love both even though they feel slightly different.

The AMG 5.5 engine is no where near as entertaining as the other two IMO. I'm not a fan of turbo set ups in general. Although it is a VERY fast engine and is easily tuned, I prefer the feel, responsiveness, revving ability and sound of both the S65 and AMG 6.2.
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      08-18-2012, 08:02 AM   #21
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Quote:
Originally Posted by gthal View Post
The S65 is an amazing engine for sure. The AMG 6.2 is also a stunning engine. Both rev very freely to redline, both are fairly bullet proof. The S65 feels more like a highly strung race car engine. The AMG has a sound/grunt that is addictive. I really love both even though they feel slightly different.

The AMG 5.5 engine is no where near as entertaining as the other two IMO. I'm not a fan of turbo set ups in general. Although it is a VERY fast engine and is easily tuned, I prefer the feel, responsiveness, revving ability and sound of both the S65 and AMG 6.2.
..any opportunity I have to jump in the 6.2 I will take and then be able to discuss more intelligently. I just responded to the thread as I feel that what BMW has accomplished with the S65 is simply amazing. Come Spring time I may very well be back in one.
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      08-18-2012, 10:01 AM   #22
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I think it is only marketing , but it is cool. A different subject: The SLS is hand built too.

http://www.streetfire.net/video/merc...es_2205471.htm
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