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      06-20-2012, 12:01 PM   #23
727jbh
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Beautiful showroom!
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      06-20-2012, 12:05 PM   #24
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whats the difference between this and a nicely decorated dealership????? i dont get it? is it because they call it a BMW store instead of a BMW dealership?
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      06-20-2012, 12:37 PM   #25
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Quote:
Originally Posted by BMWI6 View Post
whats the difference between this and a nicely decorated dealership????? i dont get it? is it because they call it a BMW store instead of a BMW dealership?
Perception is everything and a luxury image only adds icing to this sweet, sweet cake. Boutique vs. store, Tiffany's vs. Zales, BMW store vs. dealership, BMW vs. Chevy, I can go on and on. Hell, here's one more... Any other big store vs. Wal-Mart. If this theory is working for Apple, why not BMW?

I can't imagine there will be traditional dealership salespeople, and the process for potential clients will probably be seamless and will also cater to (realistic) clients.
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      06-20-2012, 12:57 PM   #26
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Give me a break. That's way too "shi-shi" for my taste.

What's next? A model runway down the middle?

C'mon everyone... grab your cosmo and let's go the BMW Store!


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      06-20-2012, 01:53 PM   #27
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going to paris next month, will take a look.
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      06-20-2012, 02:26 PM   #28
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I was there on vacation during the night of the grand opening. However, they did not let me in since I was not a VIP. I guess being a loyal customer and owning a total of four BMWs in my life does not qualify me to be a VIP!?!? So mad that I did not get a chance to go in because I had to fly out the next morning. At least I got some pics of those funky dressed models ... I'll post pics when I get the chance.
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      06-20-2012, 02:27 PM   #29
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Quote:
Originally Posted by DooBs
Looks absolutely amazing, but I must admit I am a bit surprised there wasn't a BMW store before
+1
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      06-20-2012, 07:49 PM   #30
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Will check it out in September!
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      06-20-2012, 10:05 PM   #31
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Quote:
Originally Posted by hkyplaynazn View Post
Sweet I now I have a reason to visit Paris again!
Going here for 9/1 ED, sick.
All they need is to put a starbucks next to it
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      06-21-2012, 01:30 AM   #32
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This is bling bling and the cost of all this is added to the car price that potential buyers will pay.
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      06-21-2012, 01:31 AM   #33
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what's the difference between this and bmw park line in London ?
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      06-21-2012, 07:30 AM   #34
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that's not a showroom. That's a BMW hotel
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      06-21-2012, 11:47 AM   #35
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What the hell is the big deal? It's a glorified car dealer ship...and it looks like it's from the 70's.
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      06-21-2012, 02:16 PM   #36
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Quote:
Originally Posted by Legitimate
White everywhere? Simple design? A BMW Genius? i3? i8? iDrive? OH GOD APPLE, WHAT HAVE YOU CREATED?
+1000!!!
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      06-21-2012, 09:35 PM   #37
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Quote:
Originally Posted by roadmax View Post
This is bling bling and the cost of all this is added to the car price that potential buyers will pay.
+1

Beautiful showroom but IMO it's completely unnecessary and overdone. If they were selling Paganis or Bugattis it makes sense, but BMWs???
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      06-21-2012, 09:42 PM   #38
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i was there early this month during my ED trip... it has a cool design, but its a very small place and nothing to be overly excited about... the Welt was 100x cooler...=)
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      06-22-2012, 10:42 PM   #39
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I need to visit one. D:
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      06-24-2012, 07:26 PM   #40
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nice design!!
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      06-24-2012, 11:18 PM   #41
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going there during Christmas holiday will definitely stop by and check it out!
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