Taste is ...well taste. Mine was reenforced the other day when I saw a black M3 in a parking lot (not many M3's in central NJ- seen maybe 5 in 3 years-others have been AW and SS). It looked like a cute little toy- pleasant but not special per se-nothing bad, just made no impact. Every time I see my AW e90 in my work parking lot at the end of the day I am taken by it's beauty- it's NOT the color- I mean it's just white- it's the way the color makes the car look.