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The problem is that if the enthisiasts abandon the M3, the posers will too. I think catering an enthusiast car to a casual market will be a disaster. Those who want the M3, be it for the badge or for the performance, will buy it anyways regardless how sharp the steering is or how rigid the suspension is. Where as if they soften it up, the enthusiasts will desert it, but it won't gain the Lexus crowd people either.
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