Quote:
Originally Posted by jmunro
As an American, I'm starting to feel a bit alienated by BMW that we have not even one special edition. I guess we're yesterday's news and there's no need to win over buyers since we already buy so many BMW's...
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BMW could give a crap what north americans think relative to the rest of the world, we are the worst margins for them in terms of profit. if we were willing to pay more for a vehicle then they would make special products, simple.
if you were manufacturing and selling cell phones for example, would you make a special one-off product for the people that always wanted a bargain and made you the least money, or would you reward the customers that made you buttloads of money and bought everything you made regardless the price?