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What a great write-up. Thank you for sharing.
I find it odd that it takes up to 30 months to generate a business case for a car, though. For many established segments, developing a case should be a no-brainer.
30 months for actual product development sounds accurate, but BMW needs to be reducing some of its bureaucratic red tape when it comes to green-lighting production of its products.
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'09 E92 M3: Space Gray, Black, Carbon Leather | ZTP 2MK ZPP 2MT 6FL | link 1 / link 2
Mods: M Performance exhaust | ZCP retrofit | Euro airbox | GTS DCT flash | JPN 240 ECU flash | Euro LCI taillights | CRT lip | OEM alarm retrofit | Space Gray bumper plugs | BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem
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