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I feel the dealers are out VERY little by flashing customers' cars to the newest software for free. BMW provides the dealer the software and the dealer has to buy the tools regardless if they do the flashes or not. A tech has to do literally very little to flash a car. He can continue working on other cars while a car is flashing. It's really just a way for the dealer to charge a lot for very little. Microsoft doesn't charge you for updates once you buy their software.
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