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in my opinion the reason these hp numbers are getting so high is because people are demanding more and more of everything, not just performance. if everybody just wanted to go faster, im sure we'd be seeing lighter cars. but the target demographic wants performance, comfort, reliability, luxury, efficiency, style, etc. having ALL these areas getting better and better adds on weight, which is why they need to have more power.
us on this board that only care about numbers are a very small segment of who these companies are selling cars to. the average buyer doesnt care about any of this stuff, they buy it because its the most expensive, pretty, etc.
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