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I think BMW is right in not putting on better brakes. The sad facts are that the vast majority, I'd say well over 95%, of owners of M3's will never put their cars on the track. Even if you look at this forum, which is comprised of some pretty die hard fans, the track subforum never has any posts!
Most M3's are for simple daily driving, and in that situation, the added cost of a "better" braking system will never be justified. The stopping distances between the current brakes and anything by Brembo are close enough to not be statistically significant. The only gain would be the fade-resistance that Brembo's may have. However, when does an ordinary daily driver manage to fade the brakes? At most, you make one crash stop, but never two or more in a row.
Why raise the cost for everybody for the gain of just a nominal few? For Ferrari's and true exotica, it makes more sense, as people are all willing to pay for such things to be standard.
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