I think the M3 has proven on the ring and overall that for the pure joy of driving it is "the" choice for true enthusiasts. If you need more bling and less cornering ability and you are just loyal to the other brands, I understand that reasoning as well. I like straight line performance numbers but I prefer the car that I can toss in the corners much more. I know that if I was driving an Audi or MB I would feel sick when an M3 pulled next to me at a light, like I had compromised for the sake of a little bling or so called "brand loyalty". Honestly if the MB or Audi had better ring times I would pass on the M3 until I could drive all three. As it stands, I will order the M3 first chance I get and hopefully take delivery end of March first week of April