[Voltigeur]

I don't think M3's - especially in their release stage - with all that pent-up demand will sit idle. But, if I were a BMW 'beancounter' I'd consider carefully the total profits over the life of this car, ie, hit the 100k / unit target to ensure maximum bang for the R&D buck (part of which they saved by cutting 2 cylinders off of the V10 ...)

Accordingly, why try to be too greedy at the launch? I frankly blanched at the R&T test estimate (not unreasonable in my view) of ~ $70k, including GG tax.

BMW NA will likely have no problems selling them even at high 60s - low 70s. But with a 5-6 year product life-cycle, and a EUR/USD rate that has become too elevated, be smart BMW: and price for the product run and fair value of the EUR/USD.