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Obviously BMW is doing something right.
The days of cranking out 100,000 model T's is over people. The market now (and moreso in the future) is going to be all about niche vehicles. So, the more "fragmented" your lineup is, the more (overall) you will sell.
Get over it "enthusiasts" selling more and more "fragmented" vehicles helps to keep more pure "enthusiasts" cars in production as well. Especially with tightening fuel economy requirements.
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- 2014 CPO i01 BEV Electronaut Edition Capparis White Tera World, '17-
- 2015 CPO i01 BEV Laurel Grey Tera World, '17-
- 2015 i01 REx Laurel Grey Tera World, '15-'17
- 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15 |