Yup, it's a program called World Calls Driving tours. They go around to different cities and for about $1495 you and a couple other people take these bad boys out for about 4-5 hours taking turns driving the cars.
I plan on doing this in april when they're up here in Napa.
Here's their website:
http://worldclassdriving.com/
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Former King of Stock...
E90 325i, Jet Black: Done with
Current: E92 328i, Sports Package, 335i wheels, Power Seats, BMW Assist/Bluetooth, IPod/USB, heated seats, //M Short Shifter
Future Mods: 19" CSL's, KW V2, 15mm spacer, tints