Quote:
Originally Posted by swamp2
I posted something here I read some time ago (MT, C&D or R&T) about a high level BMW USA exec and his desire to move toward simultaneous (or closer to simultaneous) EU and NA vehicle launches. We are their largest market!
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Only just though. If you add UK and German markets together then that would represent a larger marketplace than the US.
I looked into this a few years ago, so don't ask me to produce the stats now, but especially if you look at it from an M-car perspective the US was most definitely the smaller market when compared with Europe.
Anyway I wasn't suggesting that the US should wait any longer than Europe, although even in the UK we tend to recieve allocation later than Germany and its neighbouring countries.