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The quarterly sales report cited above, aside from being a single snapshot in time, doesn't answer the question. BMW's international sales (e.g. U.S. sales are trending down but China/Russia sales are accelerating), its product mix (since profit varies by model & options), the efficiency of its operations (e.g. BMW is currently downsizing its domestic workforce), how it manages its sales program (e.g. U.S. dealer profits were recently reduced to constrain MSRP pricing), and how it manages its finances (e.g. its loan portfolio, level of declared dividends) are all examples of why BMW's financial health is a complex subject.
For those not interested in reading financial analysts' reports, a simple option is to read the industry reports in each month's CCA Roundel.
Jack
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