Any guy who gives flowers on Feb. 14 is a blooming idiot.
So says Marc Rudov, a relationship expert in Los Gatos, Calif., who is on a campaign to get American men to boycott Valentine's Day.
According to Rudov, who has authored books such as "Under the Clitoral Hood: How to Crank Her Engine Without Cash, Booze or Jumper Cables," believes Valentine's Day should be canceled permanently because it promotes unequality of the sexes.
"There's nothing romantic about coercing men to oblige female entitlement," Rudov said. "Valentine's Day artificially and unilaterally caters to women. It's the media's annual male-bashing fest."
Rudov believes the holiday is better named "Nomance Day" and says he expects all "real men" to boycott it.
This is the fifth year that Rudov has declared his boycott, and he admits it's been an uphill battle.
"Have I made a dent?" Rudov rhetorically asked AOL News. "Absolutely not! That's because men are wimps and they do what their women want. Guys [celebrate Valentine's Day] because they're afraid they'll get rejected in the bedroom."
Rudov admits he too once fell for the "sextortion," but changed for the better about 10 years ago.
"I asked myself, 'Why am I doing this? It's stupid,' " he said. "And it is, but you know what? Most people follow the herd."
Part of Rudov's complaint is that V-day is an example of "expected generosity," a term he points out "is both oxymoronic and moronic."
"Valentine's Day is a romantic implant," he griped. "It's fake."
It also violates Rudov's sense of fairness.
"In the upcoming Super Bowl, there won't be one commercial urging women to buy gifts for men. In fact, Faith Hill will appear in an emasculating Teleflora spot to condescendingly help a hapless sound technician shop for his girlfriend," he said.
"Any man who buckles to society's pressure to buy her overpriced flowers or jewelry or meals on Feb. 14 is a eunuch desperate for sex, and he needs to grow a pair.
"A guy is pressured to shell out dough on Valentine's Day because he doesn't want to be singled out as a cheap bastard, but is a woman cheap if she doesn't buy gifts?"
Rudov claims he once did an experiment designed to prove his point: He went into a Hallmark card store asking for the section for "apology cards for women to give to men."
"The women there practically laughed me out of the store," he said. "They said, 'Women don't apologize to men.' Then I went to a florist and asked how many women bought flowers for men. The florist told me, 'Women don't buy flowers for men.' "
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