Quote:
Originally Posted by SCOTT26
Yes the US is the biggest market (currently) for M. But when yearly figures are taken into consideration when you compare the US against growing markets for M. Such as China, Russia , Brazil and Singapore the sales rise in the US pales in comparison , these countries are increasing by around 200-300%. It makes more sense to capitalize on this by focusing the brand to the specific customer in a seperate environment. The M customer in developing markets is far younger than other key markets. The new M5 for example arrives in Asia in January and is expected to be another sign of growth for BMW M in these markets.
At the end of last year , the sales increase in China - over 300% brought the decision forward to launch the M5 Concept Car in Shanghai last April. Expect another M world Premiere @ Beijing in April.
In the US. M is already established and has been for decades , it is less so in developing markets.
What the US will see is M specific designated areas in the current showrooms, but M specific dealers are not needed.
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Still Scott it would be nice to have at least one in North America it would underscore the point to excising and future Customers what a great car is being produced in the ///M Division
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