Quote:
Originally Posted by simianspeedster
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But before attacking BMW for their strategy, ask yourself this: what M car can BMW realistically produce today that would keep both the old guard and new guard happy while maintaining profitability? It's a much harder question to answer once you really think about it.
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simple example:
Make the "Lime Rock" limited edition with the following:
- The australian S65 version of the engine (+20hp, etc)
- Make it slightly lighter (add performance seats, additional weight)
- add the M5 like brakes
- add Euro MDM and other similar features
and then charge me what you are charging this current "Lime rock limited edition"
