Quote:
Originally Posted by 320what
you are saying that increase in sales does not equal.. sales? That makes no sense whatsoever. People do mix up revenues and earnings (another word for profit) sometimes, may be thats what you referred to. For the record: sales=revenues, it's the same bloody thing = top line.
Increase in sales or revenues does not equal increase in profits. That's of course true.
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If you sell one widget for $500 in 2007 and ten widgets for $10 in 2008 in which year was your revenue higher?