View Single Post
      01-24-2013, 12:37 PM   #25
tony20009
Major General
tony20009's Avatar
United_States
1045
Rep
5,660
Posts

Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

iTrader: (0)

Quote:
Originally Posted by bnombe View Post
Interesting to note Toyota part of the logos banner didn't have Lexus nor Scion while BMW side is a full house lol
As far as I know, the Lexus brand, for example, isn't the household name outside US that it is here in US. Indeed Toyota only began selling Lexus in Japan in 2005. Prior to that, though the cars themselves were available in, say, Japan, they were sold under the Toyota brand.

If I recall correctly, Toyota did a reorganization which resulted in the Lexus brand becoming distinct from the Toyota brand (organizationally). That may be why we don't see Lexus represented in the logos if the Lexus organization is contributing nothing to the joint venture.
__________________
Cheers,
Tony

------------------------------------------------------------------------------------------
'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
Appreciate 0