I think all of the auto makers do this to some degree. It's just that Ferrari probably allocates the most amount of money to send its boffins out ahead of the tests.
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2011 1 Series M Coupe VO M3 vs 1M Comparo Review
2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold)
2005 M3 Convertible (sold) * 2003 325i Sedan (sold)
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