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I also had problems with my dealer getting a loaner, even though I bought my car from them. In one instance, I called up for a service appointment a month in advance to ensure that I get a loaner assigned to me. When I arrived for my appointment, I was given an "Enterprise" car rental. Another time, I called for an emergency service appointment 3 days in advance of the appointment date and was told that I probably wouldn't have a loaner of any kind available for me. To make matters worse, when I called BMW customer service at HQ's, they wouldn't get involved and said that the dealer is an independent and makes up its own policy. You would think that with all the competition out there that HQ's would take this issue seriously, be proactive and demand that all dealers provide uniform treatment to its customers.
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