[Jason]

Originally Posted by Presidio335xi

this is just the first application of cars being able to drive without user input.

http://www.nytimes.com/2010/10/10/science/10google.html

this has nothing to do with a car parking itself as a true value add

This absolutely has to do with remote self parking as a true value added option/feature. BMW has featured it as such in its latest future technology summary.

See - http://www.e90post.com/forums/showthread.php?t=440637