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Its marketing period! Profits in BMW's pocket.
If you look at the company and look at their business model of sustainment and longevity, they want customer loyalty.
Put as many owners into a BMW as possible.
Give them a "taste" of exclusivity with the 1M and they are hooked for life. They will stay with the progression of "M" badge 3,5,6...etc.
Dont go backwards..... Move up!
Cant blame BMW. Pretty damn good long range strategy if you ask me.
Tim
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Current: 2006 Lotus Elise SC
Previous:
2008 AW E92 M3 6MT - Sold
2004 AP2 S2000 - Sold
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