Quote:
Originally Posted by Nine
It's marketing, the next hottest thing...you'll notice the 1M is all about "fun factor" yet the M3 has dispacthed a lot of heavy hitters, RS5, C63amg, Mustange 5.0 - so to me, the 1M is another EVO, WRX/STI - great bang for buck, can give the big dogs a run for their money, but really it's going to take a lot for 1M to jump into a different division/league.
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Smaller, lighter, and shorter-wheelbase cars are inherently more fun to drive. It's really not a surprise that so many journalists are saying the 1M coupe is a blast to drive. I found my 135i to be more fun to drive in tight twisty back roads compared to my M3.