If you want to protect the seats so they'll look like new...about the only way is to use something like sheepskins over the seats. They totally protect the seats. I had a 2004 E46 M3 that I bought new and added sheepskins (BMW sheepskins). I removed them after 4 year s and the seats looked brand new...no creases, no wrinkles, no wear spots no stretch marks.
You can add leather conditioners, whatever, but the wear will be there, along with wrinkles and stretch marks. No way around it without extra protection. The sheepskins are warm in the winter and cool in the summer.
Of course people hate the looks, but to me the extra protection is wonderful.
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