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So we have M#, #M, M###i, X#M, M-performance and M-sport and you are really debating this?
C'mon, they had something great and well respected and whored it to death, what doubt does anyone have left?
M cars are great but are undeniably 2 things:
A- not what they used to be
B- not in any way special anymore
I love M cars more than the next guy but you have to admit, it has become this totally commercial marketing scheme and has nothing to do with Motorsport.
My only guess is they will have to create an even more impressive performance designation than M (like the Audi s and rs, which is great example)
Oooor we will all slowly have to realize BMW was the underdog who has now grown out of its shell and is on a path for whorish world domination.
The majority of people who buy M cars will drive them like camrys anyway, BMW is just doing the right thing needed to sustain growth.
The other day I saw an 80yr old grandma crawl out of a poorly parked X6M with her grandma friends to go have an overpriced salad....
M is a performance upgrade.
It does not make your Bimmer into a Lambo.
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