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Admit it or not most BMW owners are in their own way into fine art and without exception have an appreciation for design. After reading how BMW stylists begin formulating a concept for a new car, they describe the process being rooted to some form of fine art... and in turn we as consumers are attracted to their work. With that being said, it's not unusual to see BMW commission fine artists to paint their cars, it's another way of extending the brand's creative process.
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