[Frosty]

Originally Posted by kmarei

my main issue is as long as you are following someone else
you will never be a leader, or a winner

i'm genuinely worried about BMW
everything they do now is following in Audi's foot steps
the whole m135i etc is basically what audi does with their S line
the 3/4 series is basically what audi did with the A4/A5

the only thing of note that they are doing is focusing on carbon fiber, but that's more a long term thing.
i'm not convinced the i3/i8 will amount to much
and i'm sure those cost a lot to develop
meanwhile i see less and less focus on the "ultimate driving machine" thing
with the electric power steering, turbocharging etc
you can't be all things to all people
if you cater to every single tiny little niche of a market
you are over extending yourself, and something will break

Well said KM.. I feel the same way. I can see why shareholders would want BMW to bcome the 'Toyota' of luxary but spreading yourself too thin is just that.