Quote:
Originally Posted by SCOTT26
The bonnet on the 1M from the MotoGP safety car is CFRP.
The poor reflection is because of the lighting reflecting on the CFRP surface.
I would say we have not reached the anniversary of the 1M as yet and many are still to get their cars...
Watch this Space.
In regards to specific M showrooms?
They are plans to section off areas in BMW showrooms in the US for M clients with specific areas.
However they will be annexed with BMW showrooms.
Specific M only showrooms based on the model of Munich Automobiles in Singapore will spread to other countries such as China where M is being established as a growing brand.
In some cases Specific showrooms for M in the US are not needed because the brand is already well established.
These markets are more savvy to the BMW M legend unlike emerging markets where the brand is growing considerably in sales and knowledge.
In China M is considered to be a youthful brand as the cars are bought by young professionals.
But they are keen to investigate the history of the brand and learn more about the genes which begun years ago in some cases before they were even born.
And in Asia these markets are not rising by 20-25%. M sales in China for 2010 were about 300% and this year there is expected to similar numbers especially with the 1er M Coupe and the new M5 arriving in Asia at the beginning of 2012 in which allocations are being quickly signed up.
And then there will be the new BMW M6 which will be shown before the end of 2011.
Given the response to the brands expansion and enthusiasts accusing BMW of "dilluting" the M brand.
In a way we are a victim of our own success.
Yes it is true that M was once perceived as an "underground" and less commercial badge. But we did not have such markets for new M products as we do now. The markets have grown and dictated the need for more products in which the customers needs are being relected. M might be more mainstream than before but each model has delivered and kept the M philosophy of Power, Passion and Precison. BMWM produce cars that people want to drive.
But we have to accept that individuals in some markets prefer the image of the M and the status rather than the engineering. That is just progress.
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Spoken...er....written with sound reasoning!