Quote:
Originally Posted by ihavedrivenanm1
And thus begins the downfall of BMW [if this "rumor" is true].
In the econo world platform and parts sharing may be OK but in the performance/luxury world it has always spelled disaster.
Ford and Jaguar, Mercedes and Chrysler, etc.
Just think how it makes a Jag owner who just spent $60K-$70K on his XJ8 feel to know that the $30K Lincoln in the next lane has the same engine, platform, and switch gear.
Or how the Mercedes E-Class owner feels about the Chrysler in front of him having the same platform and despite them being very nice cars Audi has always been an also-ran to it’s German brethren because of its Volkswagen underpinnings.
Even Fiat realized that the Ferrari marquee was being harmed just by supplying engines to Maserati but at least they stopped before the damage was done.
Sure, BMW has/does own/owned other marquees - Bentley, Range Rover, Mini, etc. But they just owned those brands. They didn't supply parts or platforms. The production of BMWs and those other cars was completely separate [save for Rolls Royce once using the engine block from the 750 for the Phantom].
Nope, nothing good will come of this for BMW lovers. It may help the owner’s bottom line but not the people who love, buy, and drive their cars.
Oh well...
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I highly doubt jag and merc owners are aware of what other models are using the same transmission or engine. In this day it is impossible to make money selling cars w/o sharing parts between models.