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Originally Posted by mkoesel

The info was available, but it was not acknowledged in the least by BMW and was also debated very hotly on the forums. In addtion, BMW waited until the absolute 11th hour to finally confirm the E90 335i. Most everyone was convinced that only the E92/E93 would get the N54 turbo. Others thought that the E90 would get it, but not until a few model years later (like for the mid-life refresh). You really had to scour the forums and keep track of the posts made by the claimed insiders and study their track records. People were getting flamed left and right for even suggesting that BMW would release an E90 335i so early and "screw over" the 2006 330i owners.

In the end, many, many, MANY people were caught off guard by the E90 335i, and there were countless threads on E90post from pissed off 330i owners. I would guess that probably at least 25% of them have gone on to trade for a 335i by now (taking a large loss in the process). Bottom line is, IMHO, it is rare for an automanufacturer to base their products around the wishes of past customers. Typically they are much more concerned about future customers. They will do what it takes to keep pace with what their competitors are doing.

Exactly