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      01-03-2009, 08:36 AM   #26
marcus1701
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Drives: 3.0si, alpine white, auto, nav
Join Date: Nov 2008
Location: Orinda, CA

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Well I think Audi has definitely touched upon Generation Y who strive to be unique and individual, and marketers know this, whereas Gen X was found to be quite loyal to brand names that their parents enjoyed. I learned this in my marketing class.

As for the 2 cars.....its really tough. I don't know if I'm into speed as much as I used to, but if I was it would definitely be the 335i. On the other hand, I think the S4 has a great badge in between a 3 and M series. I'm not a fan of a S/C system though but you can't beat Audi's interior.
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