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Although the M3 may not be the MOST sought after car from a desirability standpoint-and by that I mean if money were no object whatsoever, most of us would be buying Ferraris, Porsches and Lambos; and have an M3 as a daily driver (LOL), I believe that it IS the most anticipated because of many factors, such as: model recognition, price point and versatility.
I do know the exact numbers BMW plans to produce, but the M3 is very attainable to the masses. Some may consider it out of reach, but using the E46 as an contemporary example, many buyers still had an attainable dream within their sights.
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