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Asians are overrepresented in certain high-income occupations. I think that many Asians would rather get a European car rather than an Asian one. In fact, older Asians will often exercise "residual nationalism"...my parents and several of their friends who grew up during WWII and Japanese occupation would never buy a Japanese car. (Still I see lots of Jewish guys in Mercedes...)
Younger Asians may be more interested in European things. Perhaps it seems cooler for Asians to be interested in Euro things and for Caucasians to be interested in Asian stuff. If you go to a Caucasian's house, and he has, like lots of bonsai and scrolls with Confucian wisdom, he's "broad-minded and deep". If you see that in an Asian guy's house... he's "ethnic".
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