[S65NAPWR]

I agree that throwing M on every automobile BMW produces dilutes the meaning of the badge in of itself. However, enthusiasts (us) will always know the difference between a M3, M335i, and X6M50d (yuck), and as long BMW continues to produce quality real M cars (i.e. M3, M5, etc.) that's what matters. I couldn't care less about what other people believe they own or have (M badge wise), what matters is that the real M cars continue to be built as intended by M engineers.

Now if BMW decides to build a M335i that performs exactly as well as a M3 in every aspect, and charge me $20,000 premium for the M3 badge, we have problems.