http://www.tirerack.com/tires/tirete....jsp?techid=72
"Because of the weight they bear, pneumatic tires' sidewalls bulge and their treads flatten as they roll into contact with the road. This results in dimensional difference between the tire's "unloaded" radius (i.e., between the center of the axle and the top of the tire) and its "loaded" radius (between the center of the axle and the road). The engineer's call the difference between the two radii "deflection." Increasing vehicle speed will cause the tires to deflect quicker and increasing vehicle load will cause the tires to deflect farther (if tire pressure isn't increased)."